Goodbye TikTok. Hello Triller: Snoop Dogg, Kendrick Lamar, and The Weeknd Invest Millions in This New App

Published on December 24, 2019

In October, TRILLER vowed to give TikTok a run for their money and it is keeping its word. The music-driven social video platform has secured strategic investments from major music industry figures totaling more than $10 million.

TRILLER has 26.5 million monthly active users in the U.S. and more than 75 million active users worldwide. According to Reuters, the app is set to surpass TikTok, which currently has 26.5 million users domestically.

Two months after raising $28 million, TRILLER unveiled a heavy-hitting roster of investors and strategic partners. Snoop Dogg, The Weeknd, Lil Wayne, Young Thug, Kendrick Lamar, Pitbull, and TI are among TRILLER’S top investors, raising more than $15 million + for the app.

To have the biggest names in hip hop and music join TRILLER validates the genuine need for a radical shift in the way the music industry has operated,” Ryan Kavanaugh, Founder of Proxima Media said in a press conference. “As we’re moving into the next decade, TRILLER is the MTV for today’s generation.”

TRILLER is taking itself seriously by licensing partnerships with Warner Music Group, Sony Music Entertainment, and Universal Music Group, all of which are believed to own a minority piece of the company. Partners are not only investing in the app, but artists are producing exclusive content for TRILLER.

Popular music managers like Gee Roberson, Co-CEO of the Blueprint Group, whose client list includes Lil Nas X, Jill Scott, and G-Eazy also put their hand in the pot and invested in the app.

We are incredibly fortunate to work with some of the largest artists on the planet, and today’s announcement about our increasing portfolio of partnerships and collaborations with top labels and artists marks perhaps the most significant shift in music since the creation of streaming,” Mike Lu, CEO of Triller, said in a statement. “We are truly putting the music business back together, and artists recognize the importance of Triller to the future of the industry.”

Under the licensing agreement, users can create content using the catalog of music and share across several platforms without the worry of licensing fees. The app creators say it has the highest engagement rate of any music social platforms on the market, stating its users spend an average of 20 minutes per day while creators spend an average of one hour.

TRILLER users can also stream full-length songs from any labels in-app for free instead of just a 30 to 60 seconds clip. Its feature also includes saving songs to their own playlists.

Jennifer Matthews is an Editor-at-Large at Grit Daily. Based in New York and formerly a producer at CNN, she is a member of the National Association of Black Journalists, the Recording Academy, Women in Music, and an ASCAP Affiliate. A media pro and producer of content, she mentors and advocates for diversity and is a regular on the events coverage beat for Grit Daily.

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