In marketing, every click and impression counts. A strategic leap can change the game. Recently, Hawke Media made this leap by acquiring ARMR, a premier agency with over three decades of expertise in managing Amazon and Walmart marketplaces. This acquisition isn’t just about expanding our capabilities. It’s about transforming the landscape of retail media.
A Meeting of Minds
When I first met Oscar Barbarin, the founder of ARMR, his deep understanding of e-commerce and unwavering commitment to client success stood out. ARMR had built a solid reputation, optimizing operations and boosting profitability for over 200 brands. Their advanced pay-per-click and demand-side planning campaigns, combined with comprehensive tool integration, made them an ideal partner for Hawke Media.
ARMR’s team, composed of former retail buyers turned account managers, used AI-enabled tools to achieve advertising success, driving over 4 billion impressions by 2022. Their expertise in international expansion, tackling challenges like warehousing, taxation, and product compliance, was impressive. It was clear that ARMR’s capabilities would significantly enhance Hawke Media’s offerings, especially during key sales periods like Black Friday and Prime Day.
A Perfect Synergy
Integrating ARMR’s expertise into Hawke Media’s operations allows us to offer even more comprehensive solutions. This acquisition enhances our e-commerce and retail media capabilities, leveraging ARMR’s deep knowledge of Amazon, Walmart, and other marketplaces. With ARMR, we’re not just growing our team. We’re expanding our possibilities.
One of the most insightful realizations during this journey was understanding how ARMR’s meticulous approach to account management, combined with advanced AI tools, could drive impactful advertising campaigns. Their ability to navigate Amazon’s global marketplaces, addressing the complexities of warehousing, taxation, and compliance, will greatly benefit our clients.
Driving Client Success
Consider ARMR’s work with brands like Meiji, Tony’s Chocolonely, Design Essentials, and The Melting Pot. By blending in-depth e-commerce solutions with strategic marketing insights, they ensured significant growth and success for their clients. This approach aligns perfectly with Hawke Media’s philosophy of delivering customized, data-driven strategies.
Joining forces with Hawke Media has significantly broadened ARMR’s reach and elevated their service offerings. Now operating as a wholly owned subsidiary, ARMR brings unmatched expertise in paid search, paid social, marketplace management, and retail media. With top-tier partnerships with Google, Meta, Amazon, and Walmart, we offer brands comprehensive control over their digital marketing and sales channels — all seamlessly integrated under one roof.
A New Chapter
The acquisition of ARMR by Hawke Media marks a significant milestone in the e-commerce and retail media sectors. By combining our strengths, we’re set to deliver unparalleled service and innovative solutions, ensuring our clients achieve new heights of success in an increasingly competitive market. This journey isn’t just about growth but about setting new standards and driving the future of digital marketing.
Reflecting on this journey, I’m reminded of the power of strategic partnerships. At Hawke Media, we’re not just building a business. We’re building a legacy. With ARMR, we’re poised to redefine what’s possible in the world of e-commerce and retail media. And this is just the beginning.
