There is no doubt that AI is here to stay, but it becomes even more obvious when you consider that investment in generative AI exceeded $2 billion in 2022, according to the Financial Times. When it comes to AI, marketers can either embrace it or avoid it.
Rudy Mawer states, “Change should never be something we fear; instead, successful entrepreneurs embrace it, seeing it as an opportunity to stay ahead of the curve in our ever-evolving world of marketing.”
And as the technology continues to be adopted globally, businesses are uncovering countless possibilities, including how generative AI is transforming marketing.
The Power of Generated Words
ChatGPT is the most popularized example of how generative AI is being used to transform writing, especially when it comes to headlines and copy. However, it is not the only one to do so. In fact, there are a ton of alternatives out there that make it a breeze to create decent, and sometimes fantastic, headlines and copy.
It can even take care of creating entire articles, though it tends to be repetitive and obvious. Still, repetitiveness is not a big deal when you think about a headline. After all, there is not enough content to be repetitive. Plus, if you do not like the first idea it gives you, it can spit out tens or even hundreds more in minutes.
Generative AI also has the ability to remember what you show it, so it can create headlines and copy from a larger bed of your content. Is it perfect? No. But it is getting better. And even in its current state, generative AI is transforming marketing by giving small operations access to decent headlines and copy without marketing expertise.
Need an Image? Create It Yourself
Consumers want visual stimulation, and while video is what most people prefer above all else, a unique and eye-catching image will do the trick as well. Enter generative AI for images, like DALL-E 2, which allows people to create a customized image in a matter of seconds. All you have to do is tell it what you want, and it will spit it out. Examples of its use in marketing include:
- High-quality product visualizations, such as images of clothing or furniture, for use in e-commerce sites, product catalogs, and advertising campaigns.
- Customized graphics and designs for use in marketing materials, such as logos, advertisements, and social media posts.
- Personalized images for customers, such as product recommendations or custom advertisements.
- Dynamic banner ads that adjust based on the viewer’s preferences and behavior.
Generative AI is transforming marketing by providing an avenue for unique and creative images that are accessible in seconds. Marketers can choose styles that suit their brand or campaign, helping them target customers more effectively, personalize the shopping experience, and increase engagement.
The Perfect Helper to Brainstorm Ideas
Another place generative AI can save you time is brainstorming. It has access to a wealth of information, and it allows you to speak conversationally, making it easy to get a thought across and receive a helpful answer. Generative AI is transforming marketing by allowing even small teams to:
- Generate new and creative ideas quickly and efficiently
- Analyze vast amounts of data to generate novel solutions
- Overcome biases and preconceptions in problem-solving
- Explore a broader range of possibilities to discover unique and innovative solutions
Moreover, it is not limited to small teams. Even large teams can benefit from the power of generative AI, which can bring a breath of fresh air, even if the ideas it gives need further refining. Oh, and it can help with that, too.
Everything Else, Soon
Those are only a few of the many effective ways generative AI is transforming marketing for the better. As time goes on, businesses are finding clever ways to utilize these tools to their full advantage – and the results are speaking for themselves.
“AI has revolutionized the way our business operates, allowing us to complete tasks twice as fast and freeing up more time to focus on other needle-moving aspects of our business.” – Rudy Mawer
With more and more companies exploring the potential, more will be introduced in the near future. For now, it serves more as a springboard than an end-to-end solution, but how long will it remain that way?