Advanced technology is transforming how companies manage their online reputation. With automated review monitoring, personalized responses, and targeted marketing strategies, artificial intelligence offers numerous benefits for improving customer satisfaction and operational efficiency. Today, these technologies are becoming essential for companies and brands striving to thrive in the digital realm. The services and software market provides a variety of solutions for different company needs:
- Deep Big Data analytics
- Content generation
- Automation of routine processes
- Ensuring cybersecurity
- Improving decision-making processes
- Enhancing operational efficiency to gain a competitive edge and drive growth
Furthermore, the integration of artificial intelligence in business provides deeper insights into customer behavior. By analyzing customer data, AI algorithms can uncover patterns, trends, and preferences, enabling companies to better understand their target audience. These insights can inform the creation of highly targeted marketing campaigns that resonate with potential customers, resulting in higher conversion rates and increased return on investment.
Best Way to Understand the Customer
The most effective way to understand a customer is by hearing directly from them about their opinions on a product, service, or brand or by examining the reviews they leave online. Platforms like Google Maps, TripAdvisor, Trustpilot, and Yelp serve as valuable resources for comprehending customer experiences with companies. However, analyzing this feedback entails aggregating all comments and analyzing them in detail, considering factors like the comment’s subject and sentiment. This task is achievable with a small volume of comments, but it becomes daunting when dealing with thousands of comments across various sites. Additionally, mentions in mass media and blogs compound the challenge, as checking information from all sources can be very time-consuming. This is where artificial intelligence comes into play.
Modern technologies enable the analysis of not only the quantity but also the quality of online feedback. Dmitrii Khasanov, a digital marketing expert, founder of Melandia Agency, and member of the team behind a unique AI-based technology, explains how the system assesses the sentiments of mentions and feedback on the web.
‘Last year, in collaboration with the Reputation House development team, we introduced an application unparalleled in the current market – the Reputation House App. It’s not just an app; it’s a comprehensive system for online reputation management. It swiftly identifies potential threats to reputation, providing insights into where, what, who, and how quickly your brand’s reputation could be impacted.’
Unique Features of Reputation House App
The Reputation House App is primarily focused on statistical predictive analysis and streamlining work processes. For instance, while it might take an individual 5-6 business days to analyze 10,000 comments, the app completes this task in just 3 hours. However, the platform’s uniqueness and innovation lie in its ability to analyze the tone of each mention. Powered by artificial intelligence, the system effortlessly discerns the mood conveyed in a brand’s comments or mentions. Just keep in mind – this application can evaluate the moods of real people using various languages, tones, irony, jokes, dialects, and slang.
This swift analysis allows managers to promptly recognize relevance, contributions to reputation trends, and the factors influencing those trends. Looking ahead, the app will categorize comments/observations into predefined keyword groups to efficiently generate topics for mentions.
Dmitrii specifies that the app effectively serves the function of an entire reputation management department with five professionals onboard:
- Mention Manager for swiftly identifying every mention online, analyzing their tone and sentiment, and extracting insights.
- Review Manager for examining all brand reviews, noting both strengths and weaknesses.
- Crisis Manager for detecting any signs of a reputational crisis by monitoring changes in brand tone.
- Reputation Manage to protect online reputation, ensuring resilience against threats.
- Personal Assistant for report preparation, graph creation, and service procurement.
‘The system automatically identifies incidents, events, and anomalies using neural networks and trained algorithms. Incidents refer to negative events, events are planned occurrences, and anomalies represent unusual incidents. Management double-checks the data for accuracy through spot-checking. Since its launch, the platform’s tone detection accuracy has risen from 45% to 92% within a year of operation’, Dmitrii states.
The Reputation House App stands as a unique and innovative solution in the current market. Currently, no other system can determine the tone and sentiments of online reviews and mentions. While existing monitoring systems offer basic analytics like demographics, they fall short in tone analysis. The Reputation House App bridges this gap by promptly analyzing the tone of each review, reducing manual workload significantly.
Artificial Intelligence isn’t merely a buzzword in modern business; it’s a potent tool capable of transforming companies and enhancing their performance. It equips businesses with powerful tools for development and growth in the digital realm, where adaptation and optimization are vital. While we can’t predict the technologies available in the market five years from now, existing solutions undoubtedly focus on enhancing efficiency. With technology evolving rapidly and new competitors emerging, failing to implement artificial intelligence poses the risk of falling behind.
