The public relations industry has long operated on a model that left clients uncertain about outcomes while agencies collected monthly retainers regardless of results. Baden Bower, a guaranteed media placement agency, has introduced a performance-based approach that’s reshaping industry expectations. Recent data shows that their ethical framework delivers conversion rates 21% higher than traditional PR […]
A public relations agency’s shift toward guaranteed results and accelerated timelines has attracted thousands of new clients while challenging decades-old industry practices. Baden Bower, a New York-based PR firm, added more than 2,200 clients between late 2023 and late 2024, growing its customer base from approximately 1,400 to over 3,600. The expansion coincides with the […]
Keeping pace with search engine optimization requires access to timely, expert information from trusted sources. This comprehensive guide shares practical resources and strategies from leading SEO professionals to help maintain competitive advantage. Discover how industry experts monitor algorithm changes, interpret search trends, and implement effective tactics that deliver measurable results. Run Daily AI Briefings for […]
The public relations industry continues to witness a fundamental restructuring as Baden Bower reports 124% year-over-year growth while developing what the company describes as systematic approaches to media placement. The New York-based agency, which operates across five continents, has moved 15,000 client features through its publication network since launching its guaranteed placement model in 2019. […]
Think about the last time you searched online for advice. It might have been a contractor, a product review, or an update on health coverage. The familiar lists of blue links have disappeared. Now, one seemingly confident answer appears, pieced together by AI from a range of sources. The experience is faster and feels more […]
Growing a brand across borders can feel like changing tires while the car is moving. You are managing different cultures, languages, and competitors while trying to keep a consistent promise everywhere. Brand tracking gives you a steady view of what people think and do in each market, so you can adjust with confidence. Four companies […]
In today’s world of social media, growing your Instagram profile takes more than just posting content. You need visibility, consistency, and the right social media service to give your account the traction it deserves. That’s where Twicsy shines. Known for delivering real Instagram followers with fast delivery and authentic engagement, Twicsy has become the go-to […]
Once upon a time, visibility meant being on the first page of Google. Now, for many brands, it means being inside ChatGPT’s response. That’s the bet behind Zen Media’s new AI-native PR model, Published Monthly, which officially launched this week. The Las Vegas–based communications agency says its new system ensures companies appear not just in search results, […]
In today’s digital marketplace, having a superior product is only half the battle. You can offer the most beautiful, high-quality materials in the world, but if your potential customers can’t find you online, you’re essentially invisible. This was the challenge facing Stone Center, a premier supplier of exquisite natural and engineered stone. They had a […]
Everyone in business loves a big, shiny number. Ten thousand Instagram followers. A million TikTok views. A viral LinkedIn post. And sure, those can stroke the ego. But here’s the hard truth: none of it matters if you can’t turn it into paying customers. I’ve watched founders burn through six figures chasing followers, influencers, and […]
