Lob’s 2025 State of Direct Mail report reveals Gen Z and Millennials are embracing physical mail as a trusted, high-impact marketing channel. As digital fatigue grows, direct mail is driving engagement, conversions, and brand loyalty across generations.
One hot September morning in Chicago, a young designer walked into the offices of Auto Transport Chicago, one of the largest auto-hauling companies in the United States. Despite its scale, Auto Transport Chicago was struggling with its branding. Its advertising was uninspired, its social media presence nearly nonexistent, and its visual identity fragmented. CEO Dmitriy […]
Fresh marketing/ad campaigns tell a story and should be highly creative and compelling to capture a person’s interest. The new creative campaign “Shangry” from beverage startup Lucky Energy successfully hits both marks. Developed by their in-house creative team, “Shangry” includes an irreverent “shart” film, trucks, and billboards featuring edgy, cheeky messaging calling out what other […]
Digging up the walled gardens, aka paywalls, is key for the future of online advertising. In a major strategic shift, media giant CNN introduced a digital paywall this month asking users to pay $3.99 per month to access premium content. This is nothing new in the online media landscape, 75% of American news outlets now […]
“Omnichannel” has been elevated to near-mythical status, with proponents touting it as the quintessential strategy for unifying the customer experience across digital and physical realms. However, this concept, while rich with potential, often leads brands into a quagmire of overextension and superficial engagement. The real challenge for brands, especially in a marketplace crowded with competing […]
The content creation landscape is on the verge of a massive AI-content-generated tsunami. With over 200 million creators already competing for attention, the rise of AI-generated content is set to flood the market further. Companies like McDonald’s are now releasing AI-generated ads, and AI influencers are becoming the norm for brands. The competition for ad […]
At this year’s Converge at Cannes event, held during the prestigious Cannes Lions International Festival of Creativity, a panel of industry experts gathered to discuss the rapidly evolving role of artificial intelligence in advertising and marketing. The session, moderated by Michelle Kim, Regional Vice President at Ogury, featured insights from Andrew Geller, Executive Producer and […]
Imagine it’s game day, and you’re getting ready for kickoff. You’re clad in your team’s colors, smartphone in hand, but you’re not just a spectator – you’re an active participant in the game, thanks to the latest advancements in mobile technology. Mobile applications are fundamentally reshaping fan interactions with sports content and teams. Smartphones, tablets, […]
In the swiftly evolving world of artificial intelligence (AI), small e-commerce businesses are finding new ways to stand toe-to-toe with the big players. AppMail is leading the charge with innovative solutions that dramatically simplify and enhance the email marketing workflow for small e-commerce operations. The Dawn of AI in Email Marketing Gone are the days […]
In the fast-paced and ever-evolving landscape of healthcare, where collaborative innovation is the currency of success, effective marketing can make all the difference. With the advent of digital technologies like AI and the growing importance of online presence, healthcare companies are constantly seeking ways to stand out, create relevant awareness, and secure lucrative deals. That […]
