Brands Step Up During COVID-19 Crisis

Published on March 23, 2020

With the COVID-19 crisis rapidly unfolding, nearly everyone and every brand is being affected in one way or another. Many will be affected from a health perspective, but even more will be affected from a financial perspective. And unfortunately, the impact from that will last far longer.

Small business owners are the canaries in the coal mine in this situation, as they’ve felt the impact first, but the financial impact is quickly working its way down to everyone. Nearly every industry has been hit hard in a very short period of time. Some companies have already been decimated and have had to resort to layoffs just to stay afloat.

But it’s not all doom and gloom. As people tend to do in periods of crisis, many have pulled together to help out where they can. That should be celebrated. Here are ten brands that are stepping up, giving back, and helping during the COVID-19 crisis.

Jeremy Knauff is a contributor at Grit Daily and several other publications, a Marine Corps veteran, and the founder of Spartan Media, a digital marketing agency that serves the construction industry.

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