5 Black-Owned Beauty Brands To Buy From Today

Published on June 2, 2020

Shopping from Black-owned businesses is one of the best ways to support the Black community. Not all of us can be out in the streets protesting, but all of us eventually have to buy things. Whether it’s eating food from a Black-owned restaurant or picking up a book from a Black-owned bookstore, where you spend your money matters and every dollar helps uplift the community economically. To that end, here are 5 Black-owned beauty brands to buy from today and always.


Fenty is kind of the reigning queen of beauty brands right now. When Rihanna first came out with her makeup brand, she made waves in the beauty community with her high-quality products in colors that work for every skin tone. One of the things that immediately put Fenty on the map after their launch is the brand’s consistent inclusive message. They will not be conducting any business on June 2nd, but you can resume buying from them tomorrow. Not only is this makeup just amazing in terms of quality, but you can feel good about the brand and message you are supporting.

Beauty Bakerie

Beauty Bakerie is a delightfully whimsical brand that does not sacrifice quality for cuteness. Their whole thing is empowering makeup in baking-themed packaging. The idea is unique and just so cool, and the makeup itself performs beautifully on the skin and lasts through an entire restaurant shift. The brand is cruelty-free, vegan, inclusive, and just an all-around excellent buy.


I first discovered Briogeo hair products in an Ipsy box, years ago when I was still doing that. Now, my hair is pretty low maintenance in that I don’t normally do much to it out of pure laziness. It takes a truly great product for me to repurchase anything hair related, and Briogeo is just that. They have products for every hair type and every hair routine, and everything I have tried has been absolutely amazing.

Juvia’s Place

Juvia’s Place is a little known brand that is sometimes talked about in the YouTube beauty community. I have never heard any less than rave reviews of this brand. Their eyeshadows especially are known for their incredible pigment and color payoff. Juvia’s Place is inspired by the historical beauty traditions of African women and expanding that cultural background to the beauty industry today. The results are both inclusive and absolutely gorgeous.

Sustainable Sparkle Bar

Sustainable Sparkle Bar sells dime bags of glitter. Yes, I am serious. Yes, it is amazing. Now, I don’t go to a ton of places where wearing glitter would be appropriate, but I love glitter anyway. This stuff is amazing, and it has all the fun and sparkle of regular glitter without any of the environmental damage. This brand supports not only Black Lives Matter, but the LGBTQ+ community as well. Intersectionality with an amazing glittery twist. How could you not love that?

Olivia Smith is a Staff Writer at Grit Daily. Based in San Francisco, she covers events, entertainment, fashion, and technology. She also serves as a Voices contributor at PopSugar.

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