It seems like everywhere you turn, someone is talking about real estate. From home buyers and sellers, to investors, to professionals in the industry, to people who just find the topic interesting—there’s a rapidly growing audience looking for any real estate-themed content they can find.
One of the places that’s seeing the most significant growth in recent years is television, and the founder of Bargain House Network, Dr. Adam Leffler, is leading the charge to bring this kind of content to audiences worldwide.
He stumbled into the real estate industry following the advice of his father, and after trying his hand at several different roles, he began focusing on investing and development, which he’s been doing ever since then, and along the way, he teamed up with real estate giants, including Carleton Sheets, Ron Legrand, Robert Allan, and other notable experts. Leffler says more recently, he was inspired to build a real estate-themed TV network to fill a void in the market.
Bargain House Network puts the real in real estate
“There are a lot of TV shows about real estate today, but they mainly focus on Realtors or flippers, and when it comes to the shows focusing on flippers, they don’t present an accurate picture of the process. They make it look faster and easier than it really is, and that’s a disservice to viewers,” he explains.
Leffler says that when people have an inaccurate perspective of how the industry works, they’re more prone to making avoidable mistakes that can hurt them financially. He wants Bargain House Network to help viewers avoid that by providing content about real estate that both educates and entertains viewers. The idea, he says, is to give them the knowledge they need to get into real estate themselves if they want to take that path.
“I know the impact real estate had in my own life, on my finances and my career trajectory, and I want to help give others that same opportunity,” he said.
Leffler believes that a real estate-themed TV network is something that lots of people want, and that by incorporating leaders in the industry into the programming, he can empower more people to start or improve a career in real estate, and in doing so, create the kind of positive change that will affect their families for generations to come.
One of the recent additions to the network, Funding Faceoff, has made quite a splash recently with its Shark Tank-style format and panel of expert deal makers, including Kevin Harrington. In this show, guest presenters have an opportunity to pitch their deals to the panel for potential funding and collaboration from the panel. The network also has several other shows that follow other formats. Property Review is a show where experienced Realtors evaluate properties and detail the questions they would ask to determine its value and whether it’s a good property to buy. The network also airs a real estate news program, another on real estate bloopers, a show called Save My Deal where experts analyze deals to find ways to help guests turn dead deals into viable ones, and even a gameshow style program called Demo Derby TV, where contestants compete for funding in a race against the clock by smashing household items and materials found on a construction site.
Leffler calls the type of content that airs on Bargain House Network, “Edutainment,” which is a play on the combination of the words “education” and “entertainment.”
“We know there’s a huge demand for real estate-themed content, and many of us in the industry have talked about what’s missing from most of this content on the air today, so the move to launch our network to solve that problem was an obvious one to me,” Leffler said.
He explained that between the power to reach a large audience through Bargain House Network and his personal network of real estate experts who can entertain audiences while teaching them what works or doesn’t in the real estate industry, he’s creating the ability to completely change the lives of members of his audience who are willing to take action on what they learn.
“This is bigger than a business for me. This is about empowering people to build financial freedom; to create true wealth that ripples out far beyond the individual. When someone watches our TV programs and implements the advice our hosts and guests share, they’ll make more money. But they’ll also hire more employees and outside vendors and contractors, buy more materials, donate more to charity, support their communities more effectively, and raise financially literate children who also go on to become more successful than they would have otherwise. The positive impact ripples out infinitely, and the cycle continues indefinitely.”
Leffler says that in addition to continuing to add more programs to the network’s lineup, his team is also working to grow distribution to reach an even larger audience and building tools and resources to help the audience become even more successful.
“Knowledge is the foundation of a successful career in real estate, but having the right tools and resources can make it a lot easier to turn that knowledge into success. Sure, you could try to figure it all out yourself, buy a bunch of expensive software, and build the right relationships from scratch, or you could jumpstart your progress by tapping into what the experienced real estate pros have already figured out. If I had to start over, I know I’d prefer the latter because it means fast tracking the wins,” he said.
