Sean O'Meara is a Contributor at Grit Daily. With more than 15 years of professional experience in corporate communications, he focuses on PR disasters and how brands have responded to the worst of mishaps. He is also the co-author of The Apology Impulse: How the Business World Ruined Sorry and Why We Can't Stop Saying It, He has worked with organizations including the BBC, Convergys (now Concentrix), and Co-op Bank.