Mark Beal

Mark Beal is a columnist at Grit Daily. He recently authored his third book, Decoding Gen Z: 101 Lessons Generation Z Will Teach Corporate America, Marketers & Media. A veteran brand marketer, he is a professor of public relations and marketing at Rutgers University. A keynote speaker on such topics as Generation Z; the transition from college to a career; and preparing high school students for college, Mark previously authored 101 Lessons They Never Taught You In College and 101 Lessons They Never Taught You In High School About Going To College

Lee Iacocca’s death reminds us that great careers — and brands — can make a comeback

“I’ve got to get stop getting fired like this. People will start to think I am a drifter.” Those words were uttered by Lee Iacocca who was fired as the president of Ford Motor in 1978 after 32 years with the automotive company. With Lee Iacocca’s recent passing at the age of 94, it’s an ideal time to learn about achieving success in your career transition from a legend who made one of the greatest comebacks ever when he revived Chrysler as CEO during the 1980s after being fired by Ford. “In...

Hey Gen Z: Good ol’ human interaction is still core to landing those entry-level jobs

College graduates expect to earn $60,000 in their first job, according to a survey by LendEDU of 7,000 students using data licensed from CollegePulse. While graduates of the Class of 2019 will most likely earn less than that out of college, the reality in today’s digital world, they first need to beat out the competition to secure an entry-level job. The job search process in a digital world no longer consists solely of face-to-face interviews with decision makers. Instead, employers are...

19 Tips to Effectively Market to Gen Z in 2019

After years of focusing on millennials, it’s time for marketers to pivot to Generation Z, the next emerging consumer target group. By 2020, Gen Z will account for 40 percent of all consumers, according to a 2017 Accenture Report. Born beginning in the mid-1990s, Generation Z are quickly reaching the age of significant disposable income. Gen Z will comprise 32 percent of the global population by 2019, according to a Bloomberg analysis of UN data. It’s key to understand these emerging consumers...

10 Ways Gen Z Will Transform the Workplace in the Next 10 Years

By 2020, Generation Z (Gen Z) will account for 40 percent of all consumers, according to a 2017 Accenture Report, and some estimate their current spending power to be anywhere from $40 to $140 billion depending on which report you read. Born beginning in the mid-1990s through the early 2010s, the oldest members of Generation Z have recently graduated college and have joined the workforce while other members of this cohort are dispersed across college campuses and high school hallways...

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