Mark Beal is a columnist at Grit Daily. He recently authored his third book, Decoding Gen Z: 101 Lessons Generation Z Will Teach Corporate America, Marketers & Media. A veteran brand marketer, he is a professor of public relations and marketing at Rutgers University. A keynote speaker on such topics as Generation Z; the transition from college to a career; and preparing high school students for college, Mark previously authored 101 Lessons They Never Taught You In College and 101 Lessons They Never Taught You In High School About Going To College