Andreas Dettlaff, CEO of Nu Image Medical, Is Taking on Regenerative Health Companies HIMS and Roman

By Greg Grzesiak Greg Grzesiak has been verified by Muck Rack's editorial team
Published on January 20, 2023

When Andreas Dettlaff first had the idea for Nu Image Medical, he had no idea that he would one day be the CEO of a national regenerative telemedicine company, competing with venture capital giants HIMS and Roman. Rather, he was simply intrigued by a 60 Minutes segment featuring Cenegenics founder Alan Mintz and was curious about the potential of hormone replacement therapies.

To get started, Andreas Dettlaff approached his primary care physician in New Jersey to discuss how they might partner to enter the relatively new marketplace, in which he saw great future potential. Dettlaff brought experience in business and a strong background in technology to the table but knew that he would need to work alongside a physician. His physician agreed to the partnership, and together they decided to start a weight loss program.

Who is Andreas Dettlaff?

Andreas Dettlaff is the son of German immigrants, who came to the US seeking more opportunities for him. He grew up in New Jersey, earning his finance degree at William Paterson University before going on to The Wharton School for his MBA. He later relocated to Miami before settling permanently in Tampa, Florida. With a passion for health and wellness, Dettlaff was drawn to the health-conscious and physically active community of Tampa, which offers year-round beautiful weather for outdoor sports.

Being immersed in a healthy community wasn’t enough for Dettlaff, who also decided to pursue a career centered around maintaining vitality throughout middle age and into old age. After partnering with his physician in New Jersey, he began attending conferences to learn about the science behind hormone replacement, regenerative therapies, and anti-aging medicine.

The first program that Dettlaff and his doctor developed and offered was Wayt-less, which continues to be a top seller for Nu Image Medical today. In the early days, Dettlaff handled every aspect of the business, from customer service to marketing; this gave him full control of managing his company, and also exposed him to all customer feedback. Clients were so impressed with their weight loss results and so pleased with Andreas Dettlaff’s customer service, that he quickly knew he was on the right track.

What is Nu Image Medical?

By 2008, Dettlaff had officially formed Nu Image Medical. Thanks to their early success, he had outgrown the business model of referring patients to his doctor’s office in New Jersey. The concept of telemedicine was still new to many people, who were stuck in the habit of making an appointment, traveling to their doctor’s office, waiting to be seen, and oftentimes seeing a doctor for only a few minutes before being issued a prescription.

Andreas Dettlaff was eager to adopt telemedicine as the primary form of care for Nu Image Medical, which allowed them to become a nationwide provider virtually overnight. Although telemedicine does require licensing in every state you wish to operate in, as well as compliance with regulatory laws, Dettlaff knew that the growth potential was worth the extra effort. Telemedicine also eliminated the need for expensive offices and staffing requirements.

In the years since its formation, Nu Image Medical has grown into a nationwide anti-aging healthcare provider, featuring a broad spectrum product line delivered exclusively via telemedicine. They maintain a team of medical providers, concierge doctors, formulary pharmacists, and quality assurance pharmacists that create proprietary formulas to treat many of the hormonal and physical effects of aging. These include weight gain, hair thinning and loss, erectile dysfunction, loss of libido, insomnia, and hormonal imbalances. They treat men and women ranging in age from their mid-20s to their 60s, as the effects of aging can be felt at varying stages for different people.

In addition to benefiting their clients physically, Andreas Dettlaff and his team have been overwhelmed by positive feedback regarding how Nu Image Medical programs and products have helped with anxiety and depression brought on by physical changes. At the heart of what Nu Image Medical hopes to accomplish, is their goal of improving people’s lives, and they are thrilled to be successful in this endeavor.

What is Nu Image Medical’s Telemedicine Technology Advantage Over HIMS and Roman?

Although Andreas Dettlaff was one of the first in a now-crowded regenerative and anti-aging health and wellness industry, his slow-and-steady approach to growth kept Nu Image Medical in the “small business” category for many years. Dettlaff has maintained full control of all company decisions, and in the process has gained expertise in every area of business, from marketing to legal to human resources to marketing. A loyal customer base has created steady growth, and early adoption of technological advancements has widened the net in which Nu Image Medical can capture clients.

In 2017, interest in the anti-aging marketplace exploded, and startups HIMS and Roman both attracted major venture capital funding, becoming household names almost overnight. Both companies follow Nu Image Medical’s business model very closely, but each company does offer a few differences.

Although Andreas Dettlaff has chosen to forego the venture capital funding route in favor of maintaining control over his company, he has been able to set himself and Nu Image Medical apart from competitors HIMS and Roman in several ways.

In terms of embracing technology, utilizing a telemedicine approach is now expected in an industry marked by what can be embarrassing conditions such as erectile dysfunction. Nu Image Medical was at the forefront of this trend, but their adoption of other technologies has streamlined their business even further. Rather than attempt to integrate a variety of third-party software platforms, Dettlaff instead has invested heavily in the back-end of Nu Image Medical. Their proprietary software platform fully automates and connects every aspect of their business, giving clients and medical providers direct access to all of their medical records, and creating the opportunity for clients to be more involved in their care than ever before.

Nu Image Medical also seeks to provide entirely unique formulations that make use of the most current research and medical advancements. Oftentimes, their programs and products create new dosages and synergistic combinations of existing, trusted medications, leading to maximum results for their clients. While their medical providers can still provide prescriptions for well-known medications, one of their biggest strengths is their proprietary formulas that are able to target multiple, related conditions – often with faster results.

As the industry continues to grow, Nu Image Medical is putting itself in a position to compete directly with HIMS and Roman. By giving clients the hands-on approach of a small business, combined with the efficiency and efficacy of a big-business healthcare provider, they are perfectly positioned to get results for their clients while also earning their trust.

By Greg Grzesiak Greg Grzesiak has been verified by Muck Rack's editorial team

Greg Grzesiak is an Entrepreneur-In-Residence and Columnist at Grit Daily. As CEO of Grzesiak Growth LLC, Greg dedicates his time to helping CEOs influencers and entrepreneurs make the appearances that will grow their following in their reach globally. Over the years he has built strong partnerships with high profile educators and influencers in Youtube and traditional finance space. Greg is a University of Florida graduate with years of experience in marketing and journalism.

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