For most of my adult life, my oral-care routine felt like a necessary evil. Two minutes of brushing (or the “two minutes” I thought I was doing), then flossing, which was really me trying to thread waxy string between teeth that were clearly conspiring against me, and a rinse that usually ended with me spilling half the mouthwash down my shirt. I’m convinced I’ve lost more shirts to oral care than to cooking stains.
When you add it up, my “efficient” routine was actually a five-minute ordeal, morning and night. Ten minutes a day. That’s 60 hours a year. Sixty hours I could have been doing literally anything else, from sleeping to watching an extra season of something I’d pretend to have “just discovered.”
So when I heard about the Feno Smartbrush and Proclaim Custom Oral Health System, two products promising to reduce a full oral hygiene routine to under 30 seconds, my initial reaction was equal parts skepticism and curiosity. Under 30 seconds? That’s the time it takes me to scroll past three “cleaning hacks” on Instagram. But I had a goal: an oral care routine that’s both effective and efficient.
First Impressions of Feno Smartbrush and Proclaim
The Feno Smartbrush
The first time I picked it up, I knew I wasn’t dealing with a “fancy electric toothbrush.” This thing is a full-mouth, U-shaped smartbrush with a personalized TrueFit mouthpiece that hugs every tooth at once. Instead of brushing one tooth at a time like a manual or electric toothbrush, the Feno hits all of them simultaneously with 18,000 precision bristles. That’s 250 strokes in 20 seconds, per tooth, without me doing anything more than holding it in my mouth.
I slipped it in, pressed start, and it felt like my teeth were being gently power-washed and massaged at the same time. There’s a reason dentists like Jon Marashi, DDS, rave about it: in their internal pilot studies, it achieved 99% plaque removal in just three days. And I believe it. The clean was so even and complete, I actually ran my tongue over my teeth twice just to make sure I wasn’t imagining it.
The Proclaim System
If the Feno is the car wash, the Proclaim is the precision detailing service. The onboarding process was surprisingly easy, a quick 3D digital scan with a professional partner, and a few days later, a custom-fit mouthpiece with up to 60 water jets arrived at my door. These aren’t random jets; they’re positioned exactly where my teeth and gumlines need them.
My first use was a revelation. I bit down, hit start, and for seven seconds, 22 ounces of water rushed through my mouth, systematically blasting away anything left between my teeth. And then, done. The entire time I was thinking, “Wait, that’s it?” I peeked in the mirror expecting at least a bit of debris, but nope—my gums looked like I’d just had a professional cleaning. No floss shreds, no gum bleeding, and zero bathroom mirror spray thanks to its self-contained design that funnels water directly into the sink.
Timeless Efficiency: The 27-Second Workflow
Here’s my new morning ritual:
- Feno Brush (20 seconds): Full-mouth clean, gumline stimulation, plaque removal, and even oral health scanning through its app. No rushing, no missing spots, no elbow fatigue from brushing manually.
- Proclaim (7 seconds): Hydro-flossing at warp speed. Instead of spending a minute wrangling floss and trying to remember if I’ve already done my upper left molars, the jets do the job in less time than it takes to rinse my coffee mug.
That’s it. Twenty-seven seconds of tech-powered precision and I’m ready to face the day, coffee breath defeated before it even starts, thanks to Proclaim.
The Science and Engineering Behind the Speed
This isn’t marketing fluff, it’s engineering applied to one of the most overlooked parts of our daily routine.
- Proclaim: Its hydro-station delivers 22 oz of water via up to 60 micro-jets, each aimed at a precise angle to target plaque and debris. The entire 360° clean happens in 7 seconds flat. Clinical results back it up: 82% reduction in gum bleeding and 34% improvement in plaque after 30 days of use.
- Feno Smartbrush: With 18,000 bristles, it has seven times the bristle density of a standard toothbrush. Because it brushes every tooth at once, the full cycle is 20 seconds instead of the ADA-recommended two minutes, saving you 21 hours per year. It also houses a built-in camera and AI-powered health monitoring to spot early warning signs of oral issues.
The common denominator? Both products eliminate the inefficiencies of human technique. No more uneven brushing, no more skipped flossing, no more “good enough” mornings.
What Makes It Worth It
- Sound & Comfort: Neither device sounds like a dental drill. The Feno hums quietly, while Proclaim delivers a smooth, low whoosh of water.
- Portability: Feno has a week-long battery and magnetic wireless charging, perfect for travel. Proclaim’s mouthpiece is compact enough to take along if you’re away for more than a couple of days.
- No Mess: Proclaim funnels water straight into the sink, goodbye countertop puddles.
- Convenience: Everything about this routine is plug-and-play. No refilling tiny water reservoirs mid-use, no swapping brush heads for different angles.
- Extra Credit: Feno’s app gives personalized health insights, tracking your brushing trends and flagging potential risks for conditions like heart disease and diabetes, because oral health is linked to overall wellness in ways most people don’t realize.
Who Wins with This Routine
- Busy Professionals: If you barely have time for breakfast, you now have no excuse to skip proper oral care.
- Parents: Herding kids through a 2-minute brush is like herding caffeinated cats. Twenty seconds is far more doable.
- Frequent Travelers: Minimal gear, long battery life, and no need to carry floss.
- Anyone Who Hates Flossing: This is the closest thing to flossing without actually flossing, your dentist will approve.
The Lifestyle Upgrade I Didn’t Expect
Honestly, the time savings were the hook, but what I didn’t expect was how consistent my oral care has become. No more “I’ll just skip flossing tonight.” No more toothbrush guilt on late nights. I’ve gone from tolerating my oral care to actually enjoying it, partly because I feel like I’m using gadgets from the future, partly because my mouth genuinely feels dentist-clean every day.
And the health benefits aren’t just cosmetic. Research shows proper oral hygiene can lower the risk of heart disease by 70%, reduce the risk of neurodegenerative disease by 65%, and cut cancer risk by 22%. All that in less than half a minute a day feels like the definition of a good ROI.
It’s still surreal to me that I’ve replaced a five-minute morning and night ritual with 27 seconds of effort, and actually improved my results. My gums are healthier, my breath stays fresher longer, and I’ve freed up over an hour a week just by brushing smarter.
If brushing and flossing together used to take you several minutes, these two will make a believer out of you. Goodbye daily flossing grind, hello great oral health, in under 30 seconds.
