Real estate has never been static, and few professionals understand its evolution better than Maria Corina Martinez. With 28 years of experience, Martinez has witnessed the industry transform from paper-heavy transactions to tech-driven precision. As a top real estate agent at Keller Williams and co-leader of the MC Group, her adaptability has been key to staying ahead.
AI Adds Value to the Industry
Artificial intelligence and technological advancements have transformed how buyers and sellers engage with the real estate market. Twenty-five years ago, industry professionals relied heavily on in-person networking and printed listings. “Technology and computers give us the ability to access more and more information,” Martinez says. “And it’s been changing the dynamics of the business.”
Today, real estate agents like Martinez harness powerful tools such as data analytics, virtual tours, and AI-driven insights to elevate the client experience in ways once unimaginable. However, while these innovations have greatly improved efficiency and access to information, it’s the personal touch and human connection that continue to make real estate transactions truly smooth and successful. Martinez adds, “The guidance, empathy, and trust built through face-to-face interaction remain irreplaceable, ensuring clients feel supported every step of the way, no matter how advanced the technology becomes.”
The Transition into Real Estate
Born in Caracas, Venezuela, Martinez earned a bachelor’s degree in business administration from Andrés Bello Catholic University. Before moving to the United States, she worked in the banking sector. This solid foundation of business acumen provides her with critical financial insights that benefit her clients.
Martinez’s transition into real estate was both strategic and personal. After gaining experience in the industry, she merged her skills with her husband, Robert Coalla, to create a powerhouse team. Their combination of financial knowledge, market intuition, and a client-focused mindset has propelled her to the forefront of the industry.
The Power of Learning from the Best
“Try to identify how you learn best,” Martinez advises. “For me, it’s always been about learning from the best.” Early in her career, she was fortunate to have not only top-performing agents as mentors but also the invaluable guidance of her husband, who is her greatest mentor and inspiration. His support and expertise helped shape her path in real estate. Understanding that knowledge fuels growth, she continues to stay actively engaged with industry trends and professional networks to keep evolving in her field.
Martinez began her career at a boutique real estate firm in South Florida. There, she honed her craft for six years before joining Keller Williams in 2003. After gaining experience in boutique firms, she married a fellow broker. Together, they co-lead the MC Group at Keller Williams. Despite competition from larger teams, this power couple has consistently ranked as the No. 1 small group in their office.
Recently, the team reached a significant career milestone. Within a week of listing 18 acres of land in Southwest Ranches, they successfully closed the deal. This contract highlights their ability to handle complex negotiations.
Career Success Highlights Industry Expertise
Martinez has built her career on more than market knowledge. Her path to success includes meticulous organization, strategic negotiations, and a steadfast commitment to client satisfaction. She has established herself as a specialist in residential properties. Whether selling single-family homes, townhouses, condominiums, or ranches, she delivers a tailored experience for each client.
Martinez was proudly ranked No. 41 in the Southeast region and No.196 nationwide in the NAHREP Top 250 Latino Agents by the National Association of Hispanic Real Estate Professionals. In addition, she was recognized as one of Florida’s top agents, earning the No. 78 spot in the state by “RealTrends.” This year also marks a new milestone in her career, as she was named for the first time to the prestigious Gary Keller Top 100 within Keller Williams. As a committed professional and advocate for representation, Martinez continues to lead by example and elevate those around her.
A Mission-Devoted Community of Excellence
Martinez remains actively involved in the broader real estate community, serving as a dedicated board member of the NAHREP Fort Lauderdale Chapter. As a recognized Top 250 Agent by the National Association of Hispanic Real Estate Professionals, she proudly champions diversity and inclusion within the industry. Through her work, she not only practices but also teaches and shares the principles of the Hispanic Wealth Project, empowering others to build generational wealth and elevate Latino homeownership.
With nearly three decades in the industry, Martinez continues to elevate her team to new heights within Keller Williams. Adapting to technological advances and industry shifts is also a top priority for her and her husband. The real estate sector will change. However, Martinez intends to stay true to her mission of helping clients succeed in buying and selling their homes.
