GBRS Group, a prominent veteran-owned tier one training and services organization, has joined forces with Bum Energy Drink to launch a new, special edition flavor: “Hard to Kill.” This strawberry lemonade-flavored energy drink made its highly anticipated nationwide debut on May 30th, generating considerable excitement among consumers and within the tactical and fitness communities alike. The collaboration marks a significant milestone for both companies, bringing together their shared values of performance, discipline, and a relentless pursuit of excellence.
The “Hard to Kill” energy drink stays true to Bum Energy’s core philosophy of delivering sustained energy through natural caffeine and enhanced cognitive function with Cognizin. It boasts a refreshing strawberry lemonade taste, all while being zero sugar and low in calories, making it an appealing option for health-conscious individuals and those who demand peak performance without compromise. This thoughtful formulation ensures that users experience a clean, focused energy boost, free from the typical jitters or sugar crash often associated with conventional energy drinks. The inclusion of Cognizin, a clinically studied form of citicoline, further sets “Hard to Kill” apart, supporting mental focus, attention, and overall cognitive health, crucial elements for anyone operating in high-demand environments.
This partnership represents the latest in a series of high-profile collaborations for GBRS Group, a company that has rapidly ascended to a leadership position in its field. Beyond its renowned tier one tactical training services, which are sought after by military, law enforcement, and private security professionals globally, the company has established itself as a leading producer of a diverse range of popular tactical gear and apparel, meticulously designed for durability and functionality.
Furthermore, GBRS Group has developed innovative fitness programs tailored to enhance physical readiness and mental fortitude, reflecting their holistic approach to human performance. GBRS Group was co-founded by two distinguished retired US Navy SEALs, Cole Fackler and DJ Shipley, whose extensive experience in elite special operations units and unwavering dedication to excellence are deeply ingrained in the company’s ethos. Their firsthand understanding of the demands placed on individuals in high-stakes situations ensures that all GBRS Group products and initiatives, including this new energy drink, align with the highest standards of performance, reliability, and resilience. This deep-seated expertise is what makes the “Hard to Kill” ethos more than just a marketing slogan; it’s a reflection of the company’s very DNA.
Bum Energy Drink, a brand synonymous with five-time Classic Physique Olympia champion Chris Bumstead, has garnered a strong reputation for its cleaner energy formula and commitment to quality ingredients. Their existing product line features popular flavors such as Peach Mango and Blueberry Lemonade, all formulated with natural caffeine derived from green tea extract and Cognizin to provide focus without the typical energy drink crash.
Bum Energy’s mission is to empower individuals in their everyday pursuits, offering reliable, sustained energy to help them achieve their goals, whether in the gym, at work, or in their daily lives. The brand has cultivated a loyal following by delivering on its promise of effective and health-conscious energy solutions, appealing to athletes, students, and professionals alike who seek to optimize their performance and well-being.
The release of the “Hard to Kill” Strawberry Lemonade flavor serves as a powerful testament to the shared performance-driven focus of both GBRS Group and Bum Energy. This collaboration isn’t just about a new beverage. It’s about embodying a mindset of determination, tenacity, and the unwavering will to overcome challenges. The “Hard to Kill” moniker encapsulates the spirit of both brands, the readiness to push boundaries, endure adversity, and consistently strive for improvement.
Consumers looking for a refreshing and functional energy drink that aligns with a steadfast and unyielding attitude can now readily find “Hard to Kill” at select retailers nationwide and through online channels, providing an invigorating boost to those who are truly “Hard to Kill” in their relentless pursuit of excellence and self-mastery. This partnership is poised to energize a new generation of high achievers.
