Zen Media, one of the world’s top Go-to-Market (GTM) agencies, has acquired Sevans PR, a tech-focused strategic communications firm. This acquisition signals Zen Media’s expansion into the B2C space while strengthening its already robust B2B offerings, creating a new model for modern communications.
A Strategic Partnership Built for the Innovation Economy
For Sarah Evans, the founder and CEO of Sevans PR, and Shama Hyder, CEO of Zen Media, this partnership is more than a business deal — it’s the culmination of over a decade of collaboration and shared vision. Evans will join Zen Media as Partner and Head of PR, integrating Sevans PR’s proprietary Reputation+ methodology into Zen Media’s GTM Influence Model. Together, the two leaders aim to help brands navigate an ever-evolving media landscape.
“We’re not consolidating to survive; we’re innovating to thrive,” Hyder says. “The old model of PR working in isolation is dead. Success now requires earned media that cuts through the noise, content that converts, and social that scales. By bringing Sarah and her team on board, we’re creating something new — something built for where attention is heading, not just where it is.”
A New Model for Modern PR
This acquisition merges Sevans PR’s expertise in narrative building and cultural storytelling with Zen Media’s data-driven strategies and technological prowess. The combined firm will offer clients tailored campaigns that resonate across both B2B and B2C markets, from launching enterprise software to showcasing consumer tech at CES.
Evans, who has run Sevans PR out of Las Vegas for the past 12 years, is excited about what this partnership means for the future of the industry. “Joining Zen Media represents a new chapter for our clients,” Evans says. “This isn’t just about combining capabilities; it’s about building a model that reflects the demands of today’s media landscape. Together, we’ll deliver measurable results, whether it’s securing earned media or scaling campaigns across digital and social platforms.”
The acquisition also reflects Zen Media’s commitment to innovation in a time of rapid industry change. As major players like Omnicom and IPG consolidate, Hyder sees Zen Media’s move as a proactive step toward redefining what PR and marketing can achieve.
“We’re building a ‘next-generation agency,’” Hyder says. “From Dallas to Austin, Miami to Las Vegas, we’re positioning ourselves to serve the innovation economy. Our clients are navigating AI, blockchain, and emerging technologies — this partnership is about giving them the tools to stay ahead.”
With this acquisition, Zen Media expands its footprint across four major U.S. cities and its expertise across industries like technology, healthcare, consumer electronics, and financial services. And according to Hyder, this is just the beginning.
“We’ve got more announcements coming,” she teases. “This is the first step in a series of strategic moves to reshape the industry and serve the needs of modern marketing leaders.”
For an industry in flux, the Zen Media x Sevans PR acquisition isn’t just a business deal — it’s a statement about the future of marketing, media, and innovation.
