House of XM, formerly Prime, has rebranded to better align with its evolving role in the experiential marketing industry. As brands increasingly prioritize creating memorable and immersive customer experiences, House of XM is positioning itself to meet this growing demand with a mix of creativity and operational expertise.
A New Identity for a Growing Market
The decision to rebrand from Prime to House of XM was both a strategic and personal move. The previous name often led to confusion with Amazon, and the leadership team felt it didn’t capture their current vision or culture. As Prime may have served them well for the past 25+ years in business, the new identity better reflects the agency’s values and long-term goals under the new ownership of Rosalie Laflamme and Samantha Martin.
This shift comes at a critical time as the experiential marketing industry continues to grow steadily, with the global market expected to reach $63.162 billion by 2030. In this expanding field, House of XM aims to stand out by focusing on creating emotional connections between brands and consumers. As founder Samantha Martin explains, “We’re not just creating activations; we’re building memories that last a lifetime.”
What Makes House of XM Stand Out
House of XM separates itself from the competition with a strong combination of creative ideas and hands-on execution. The agency excels at designing practical, premium assets such as mobile kitchens for food and beverage clients, ensuring every detail — from hydraulic stages to cold chain monitoring systems — works seamlessly to enhance the experience.
A key part of House of XM’s success comes from keeping its staffing in-house. While many agencies outsource key roles, House of XM relies on its own team of brand ambassadors and logistics experts to deliver high-quality, consistent results. This direct involvement has earned the agency trust with major clients like McDonald’s and Molson Coors Beverage Company. Their work, including the well-known falling M&M’s structure, has gained recognition across the industry for its creativity and precision.
Expanding Reach and Strengthening Relationships
As part of its rebranding, House of XM is expanding its footprint in the U.S. With one co-owner relocating to New York City, the agency is strengthening existing client relationships while pursuing new opportunities in key markets such as California, Texas, New York, and Florida.
This expansion comes at a time when brands are looking for authentic, personalized experiences that stand out in a crowded space. “Consumers want real connections,” Martin shares. “By expanding our presence, we’re helping brands create unforgettable moments that drive loyalty and advocacy.”
The rebranding to House of XM marks a fresh start for the agency, signaling a commitment to crafting immersive experiences that leave a lasting impact. With its focus on creativity and precision, House of XM is well-positioned to redefine the future of experiential marketing.
