Of the many industries affected by artificial intelligence (AI), marketing and advertising are two of the most affected. The efficiency of utilizing AI allows even the smallest operations to step up their game, and while creatives are still a must, getting a campaign from start to finish becomes far more achievable with the use of AI.
However, the transformation is not limited to technology. The relationship between advertisers and consumers is changing, and visionaries like Ryan Steelberg, CEO of Veritone, are at the forefront of this shift, leveraging decades of experience to push the boundaries of what is possible in ad tech.
There has been a fundamental shift in how data is utilized and interpreted. Historically, digital advertising was a game of numbers — aiming to reach as wide an audience as possible. The introduction of AI and machine learning has shifted the focus towards precision and relevance, ensuring that advertisements are not just seen but are also meaningful to the audience.
AIWare: Democratizing AI in Enterprise Solutions
Veritone’s AIWare platform has emerged in the evolving landscape to harness the power of cognitive AI, making it accessible to enterprises across the spectrum. By offering an open platform that integrates a multitude of AI models, AIWare is moving to democratize AI.
The approach mirrors the adaptability seen in consumer technology, where upgrades enhance functionality without necessitating complete overhauls. Such flexibility is crucial for enterprises aiming to stay ahead in a rapidly changing technological landscape, ensuring they can leverage the latest AI advancements without significant disruptions to their existing operations.
AIWare’s cloud-agnostic, open nature allows for seamless integration and orchestration of diverse AI models, offering tailored solutions that meet specific business needs. This inclusivity is essential for bridging the gap in AI adoption, enabling smaller players to leverage powerful AI tools without the prohibitive costs typically associated with cutting-edge technology.
The Ethical Imperative: AI for Good
At the core of Veritone’s philosophy lies the principle of “AI for Good,” a commitment to leveraging AI in ways that benefit society while addressing the inherent ethical challenges. This principle is particularly relevant in sensitive applications of AI, such as law enforcement and employment, where transparency, accountability, and bias mitigation are paramount.
The ethos of “AI for Good” underscores the need for vigilance and ethical stewardship as AI technologies become increasingly integrated into various sectors. It highlights the dual potential of AI to drive positive change and to pose significant challenges if not managed carefully.
As AI continues to evolve, the commitment to ethical principles and governance becomes critical, ensuring that the benefits of AI are realized while minimizing risks. In this context, companies like Veritone play a crucial role in setting standards for responsible AI use.
The AI-Driven Future of Advertising
The potential for AI to revolutionize advertising practices is immense, offering unprecedented levels of personalization, efficiency, and engagement. However, this journey also requires careful consideration of ethical implications, ensuring that advancements in AI serve the greater good while respecting privacy and fairness. Those like Ryan Steelberg and companies like Veritone are leading the charge, demonstrating how AI can transform industries while adhering to principles of responsibility and inclusivity.
