Zack Teperman’s story is one of resilience, reinvention, and remarkable success. Rising from his humble beginnings in Toronto, Canada, he built a career that transitioned seamlessly from radio to public relations, evolving into an industry leader, bestselling author, and dynamic public speaker. His trajectory is a shining example of how passion and determination can drive success across vastly different fields.
Zack began his career as a radio personality, captivating audiences with his voice and charisma. From the Fan 590 in Toronto to Mix 100 in Yellowknife to Y100 in Miami, Florida, plus several other stations, his presence on the airwaves was magnetic. “Being on the radio taught me how to communicate, how to connect with people, and most importantly, how to grab attention,” Zack once said. These formative years gave him a deep understanding of media and messaging, laying the groundwork for what would come next.
While Zack thrived in radio, he always kept his eyes open for new opportunities. He transitioned into public relations, a leap that would define the next chapter of his life. Starting as a Senior Account Executive at a Hollywood PR firm that represented the likes of stars such as Naya Rivera, Guns N’ Roses, and Martin Sheen, he immersed himself in the world of branding, marketing, and publicity. However, Zack wasn’t content with merely playing a supporting role. He wanted to change the game, and in 2014, he founded ZTPR, his own PR agency, one that didn’t just concentrate on one niche but merged several niche industries together, a first of its kind in the PR space.
But while having a PR firm that was different in terms of blending markets, what also set Zack apart from the beginning was his unapologetic approach to standing out in a crowded industry. “Normal is boring… f&%K being normal!” he famously quipped, “The ones who succeed are the ones who dare to be different.” With this mindset, Zack built ZTPR into a powerhouse agency, representing celebrities, musicians, athletes, Fortune 500 companies, startups, doctors, politicians, and lifestyle brands.
ZTPR quickly earned a reputation for its innovative strategies and knack for crafting stories that resonate, and he made it his mission to elevate their brands in ways that felt both authentic and impactful. He often emphasized the importance of building meaningful connections, saying, “At the end of the day, PR isn’t just about getting headlines. It’s about creating relationships with consumers that last.”
Zack’s influence didn’t stop at running a successful PR firm. He turned his wealth of experience into a guide for others, authoring the bestselling book “Enough Of The Bull$hit,” for which he collaborated with industry icons like Mark Cuban, David Meltzer, and Jordan Belfort. The book delves into the practical strategies behind the PR industry while including tips for building wealth, influence, and success, aligning perfectly with Zack’s own philosophy of carving an unforgettable path. The book became a must-read for anyone looking to understand the fundamentals of self-promotion and branding.
In his trademark candid style, Zack wrote, “You don’t need to be perfect to succeed; you just need to make sure people remember you. You can have the best product or service, but if nobody knows who you or what your product is, is it really the best?!”
But Zack wasn’t done. Always looking to share his knowledge, he became a sought-after public speaker, captivating audiences with his no-nonsense approach to branding and marketing. Whether speaking at conferences and colleges or mentoring young entrepreneurs, Zack has a way of simplifying complex ideas and delivering them with humor and insight.
Despite his professional achievements, Zack has never lost sight of what truly matters to him. Family, nature, and adventure remain central to his life. A devoted father, Zack often speaks of his daughter Chloe as his greatest joy and shows her off on his personal social media. When he’s not in the office or on a stage, he can be found at his lake house in Tennessee, paddling across serene lakes, or exploring breathtaking destinations like Iceland’s glaciers and Canada’s national parks. “I recharge in nature,” Zack has said, “It’s where I find inspiration for everything I do and my own zen.”
His ability to balance a high-octane career with a fulfilling personal life is yet another testament to his drive and discipline. Zack often reflects on his journey, saying, “Success isn’t a straight line. It’s about taking risks, learning from mistakes, and being relentless in your pursuit of what makes you happy. You gotta have GRIT!”
These days, Zack’s work continues to make waves in the PR world, and his influence is only growing. He has proven time and again that success isn’t about following a predetermined path but about forging your own. From the young radio DJ in Canada to the President of a global PR agency, Zack Teperman’s journey is one of reinvention and inspiration. And his empire these days extends far beyond PR, showcasing his prowess as a savvy investor and entrepreneur. Over the years, he has invested in several startups, helping them scale through strategic branding and marketing efforts.
Whether it’s through his clients, investments, or literary contributions, Zack Teperman continues to set a benchmark for excellence, creativity, and determination. And as he looks to the future, Zack remains focused on helping others achieve their dreams while continuing to expand his own horizons in new ventures. His story is a powerful reminder that with determination, creativity, grit, and a little bit of audacity, there’s no limit to what you can achieve.
