There is growing concern over food safety, quality, and transparency. To solve this problem, WISEcode, a pioneer in food transparency, is setting a new standard for how consumers interact with and understand their food. The launch of the WISEcode app brings an innovative tool to the forefront, empowering users to make informed decisions in a rapidly evolving food landscape.
WISEcode’s app leverages cutting-edge technology to reveal the details behind what we consume. At its core is the WISEdata system, which boasts an unparalleled database of over 650,000 food products, offering insights into more than 15,000 attributes for each item. This vast trove of information marks a stark contrast to the traditional Nutrition Facts Panel, which provides data on only 15 attributes — less than 1% of what’s in our food, according to a report by the U.S. Food and Drug Administration.
“Until 30 years ago, nutrition disclosure was voluntary,” explained Tolga Erdogus, WISEcode’s Chief Technology Officer. “The current Nutrition Facts Panel shows less than 1% of what’s in our food. WISEdata flips that, providing 1,000 times more data than any other source.”
By scanning a food product’s barcode, users can instantly access information about its ingredients and quality. This simplicity ensures that anyone, from seasoned nutrition enthusiasts to busy parents, can easily make more informed food choices.
The launch of the WISEcode app comes at a pivotal time when global discussions about food regulation and labeling are gaining traction. Founder Peter Castleman believes that transparency is the key to sparking a “nutrition revolution.”
“The world is increasingly connecting what we eat to our wellness and health, driving much of the discussion about food regulation reform,” Castleman added. “But the first step is knowing what is truly in our food. WISEcode is reversing decades of lack of transparency in our foods and laying bare the facts. While regulators talk, we hope to empower consumers with knowledge. Food should be loved, not feared, and transparency in food is a huge step forward.”
As the food industry braces for potential political shifts and new legislation, WISEcode positions itself as a proactive solution, arming consumers with the knowledge to navigate these changes effectively. By focusing on education and empowerment, the app aligns with the growing demand for accountability in the food sector.
The WISEcode app’s user-friendly interface simplifies complex data into actionable insights. With just one scan, users can answer key questions such as whether their food is ultra-processed, contains seed oils or potentially harmful ingredients, or is truly all-natural.
For Millennials and Gen Z consumers especially, who are often at the forefront of demanding transparency and accountability, WISEcode offers a tool that aligns seamlessly with their values and tech-savvy lifestyles. Its accessibility ensures it’s within reach for anyone ready to take charge of their food choices.
WISEcode is contributing to advancements in food transparency through the application of artificial intelligence, machine learning, and the world’s largest food database. By transforming transparency into empowerment, the company is paving the way for a future where knowledge truly is power.
