Wendy Glavin doesn’t just help people move forward, she helps them look back. In a world where professionals constantly chase the next big thing, Glavin encourages a different approach: recognizing past experiences, transferable skills, and life lessons as tools for reinvention.
During the pandemic, Glavin developed a process she calls “Decoding Your Value,” designed to help those who had lost jobs or were struggling to redefine their careers. Rather than focusing solely on the job they held most recently, Glavin urges individuals to reflect on the skills and experiences that brought them there in the first place. For those feeling stuck — whether because of age, industry changes, or economic downturns — this process provides a way to rediscover strengths they may have overlooked.
Glavin, a marketing strategist and business consultant with a deep understanding of technology, has applied this approach to countless professionals, including startup founders struggling to differentiate themselves. In an era of rapid technological disruption where artificial intelligence, automation, and digital shifts dominate conversations, her method offers a grounding perspective. She stresses that keeping up with the latest trends is important, but true success comes from understanding what you already bring to the table.
A key element of Glavin’s philosophy is lifelong learning. She believes in the importance of upskilling and continuous research, often pointing to free resources like Coursera and Udemy for staying ahead. In her own career, she’s built expertise in technology not from formal training, but by working alongside clients, asking questions, and conducting extensive research. She encourages professionals to take a proactive approach to learning rather than waiting for their industries to dictate their next move.
Beyond career transitions, Glavin’s approach extends to entrepreneurship. She advises startup founders to go beyond numbers and statistics when pitching investors, emphasizing the personal story behind their work. Investors, she argues, don’t just back products, they back people. Her own experience mentoring and coaching startups has proven the power of storytelling, as well as the importance of identifying what makes each individual or company unique.
For many, the idea of looking backward to move forward feels counterintuitive. But Glavin presents a compelling case: life experiences, no matter how seemingly unrelated, contribute to an individual’s skill set in unexpected ways. Whether it’s a background in acting helping with public speaking, or a hobby like baking turning into a networking tool, she helps professionals see the value in the paths they’ve already taken.
Glavin’s track record speaks for itself. She has worked with clients who went on to raise millions in funding, land spots in competitive accelerators, and redefine their careers in ways they never thought possible. Her success, she insists, is a direct reflection of the success of those she helps. Why? Because when people finally recognize their own value, the possibilities are endless.
For those looking to decode their own value, Glavin is reachable through her website, as well as on LinkedIn and Twitter. Whether it’s a career pivot, a startup challenge, or simply a need for a new perspective, her approach offers a fresh take on what it means to truly understand one’s worth.
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