Sterling has been recognized for its leadership in customer experience (CX) delivery, receiving the Customer Satisfaction Excellence Award at the 5th Edition Quality Management Summit & Awards 2025, held in Mumbai on October 8.
The award, presented by UBS Forums, acknowledges Sterling’s achievement in providing high-quality, customer service outsourcing solutions across diverse global markets. This recognition follows the company’s earlier success as the Best Customer Experience Provider (BPO) in Central and Eastern Europe, reflecting Sterling’s consistent operational performance in customer engagement and service delivery.
The Quality Management Summit & Awards is one of India’s leading platforms for recognizing excellence across industries. It brings together senior executives and decision-makers from organizations such as Tata Motors, Philips India, and Fortis Healthcare to highlight best practices and advancements in quality and customer experience.
According to Harry Virdee, CEO of Sterling, this award highlights the company’s dedication to maintaining quality standards across its service operations.
“This recognition in India is a result of continuous investment in technology, training, and CX capability,” Virdee said. “We are proud that our teams continue to deliver measurable value to clients while maintaining consistency and reliability across regions.”
Sterling’s service model is built around multilingual customer service, credit control, financial back-office processes, and order-to-cash services, enabling global clients to streamline operations while maintaining direct engagement with end customers. With operations in Europe and Asia, the company supports sectors including financial services, retail, telecommunications, healthcare, and utilities.
The company expanded into India earlier this year, establishing a major operational hub in Mumbai. Within months of launch, Sterling successfully recruited and trained hundreds of local professionals to support its growing global client base. The Mumbai team focuses on CX support, integrating regional talent with Sterling’s existing European infrastructure.
“Our investment in India demonstrates our commitment to scale and long-term partnership with clients who demand reliable, high quality service delivery,” added Virdee. “The combination of skilled professionals, data security, and operational transparency remains central to how Sterling delivers results.”
The Customer Satisfaction Excellence Award was presented under the Organization Category, which recognizes companies achieving measurable improvement in customer satisfaction and quality standards. Sterling’s selection was based on its operational efficiency, support structure, and measurable client outcomes.
The company attributes its growth to the strong performance of its teams in customer service and credit management, as well as its ability to scale while maintaining compliance with international standards. Sterling has worked with more than 1500 clients globally, achieving a retention rate of over 99% percent in the past years.
The company continues to expand its Asia-Pacific presence alongside its established operational base in Europe. While Sterling’s delivery centers are located in Europe and Asia, the company supports clients across Europe, the United Kingdom, the United States, and Australia.
Sterling plans to continue expanding its workforce, enhancing automation capabilities, and integrating advanced analytics to support clients across industries seeking data-driven, high-quality services.
