Sofia Cashmere Turns 80 Years of Heritage Into a Modern Luxury Strategy

By Jordan French Jordan French has been verified by Muck Rack's editorial team
Published on February 23, 2026

Luxury brands often market heritage. Sofia Cashmere was built on it. With more than 80 years of family expertise in the cashmere industry, the company has turned disciplined sourcing and handcrafted production into a long-term strategy rather than a seasonal selling point.

Associated with industry professional Jill Feigen, Sofia Cashmere has positioned itself in the premium tier of the market by focusing on fiber integrity and construction quality. The brand sources high-grade cashmere from Mongolia and China, regions known for producing some of the world’s finest raw material, and avoids blended alternatives in favor of pure cashmere construction.

That sourcing discipline forms the backbone of the company’s broader product strategy. Rather than chasing rapid trend cycles, Sofia Cashmere has concentrated on building a comprehensive collection rooted in material consistency. The portfolio spans capes, coats, wraps, sweaters, and fur-accented pieces, along with home accessories such as throws that extend the brand’s presence beyond apparel. Each product reflects the same emphasis on durability, softness, and refined finish.

Handcrafting plays a central role in maintaining that standard. While cost pressures often drive blended fibers and automated output in today’s market, Sofia Cashmere maintains a production model centered on meticulous construction. The result is not simply aesthetic appeal but structural integrity, with garments and accessories designed to retain shape, warmth, and feel over time.

This approach has positioned the company within high-end retail environments, serving a discerning clientele that evaluates luxury based on material and make rather than label alone. For these customers, longevity is not secondary to design; it is the design.

One of the clearest expressions of this philosophy is the Voyage Cashmere Travel Wrap. Crafted from 100% Mongolian cashmere and knitted in a two-ply construction, the wrap balances softness with durability. Measuring 28 inches wide by 80 inches long, it is generously proportioned while remaining lightweight enough for everyday use. The lighter-weight knit offers warmth without excess bulk, making it suitable for travel, transitional weather, or layered styling.

The wrap’s versatility is central to its appeal. It functions equally well as a scarf, shawl, or blanket, adapting to a range of environments from flights to boardrooms. Its one-size design broadens accessibility, while its imported construction and dry-clean care reinforce its premium positioning.

Beyond individual products, Sofia Cashmere’s strategy reflects a broader market reality. As consumers become more informed about textile sourcing and fiber content, transparency and purity have become increasingly important. Pure Mongolian cashmere signals performance and investment value. By maintaining that standard across categories, the brand reinforces consistency.

The inclusion of fur-trimmed pieces and expanded home offerings further illustrates the brand’s intent to operate as a full-spectrum luxury house rather than a single-category label. This allows them to serve multiple entry points into the brand, whether through outerwear, knitwear, or home accessories, without diluting its core identity.

At its foundation, Sofia Cashmere remains centered on a simple principle: quality begins at the source. Eight decades of industry knowledge inform decisions at every stage, from fiber selection to final finishing. In a competitive luxury landscape, that depth of expertise becomes a differentiator.

For a brand rooted in material excellence and disciplined production, growth is not defined by expansion alone but by consistency. Sofia Cashmere’s continued emphasis on pure fiber, handcrafted construction, and enduring design positions it as a company that views heritage not as nostalgia, but as infrastructure.

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By Jordan French Jordan French has been verified by Muck Rack's editorial team

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Jordan French is the Founder and Executive Editor of Grit Daily Group , encompassing Financial Tech Times, Smartech Daily, Transit Tomorrow, BlockTelegraph, Meditech Today, High Net Worth magazine, Luxury Miami magazine, CEO Official magazine, Luxury LA magazine, and flagship outlet, Grit Daily. The champion of live journalism, Grit Daily's team hails from ABC, CBS, CNN, Entrepreneur, Fast Company, Forbes, Fox, PopSugar, SF Chronicle, VentureBeat, Verge, Vice, and Vox. An award-winning journalist, he was on the editorial staff at TheStreet.com and a Fast 50 and Inc. 500-ranked entrepreneur with one sale. Formerly an engineer and intellectual-property attorney, his third company, BeeHex, rose to fame for its "3D printed pizza for astronauts" and is now a military contractor. A prolific investor, he's invested in 50+ early stage startups with 10+ exits through 2023.

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