The role of social media has evolved over time, becoming an increasingly important part of every company. It is to the point that some companies are using social media accounts instead of websites. Therefore, it is not surprising that startup fundraising is somewhat dependent on social media.
Leverage Social Platforms in Startup Fundraising
There are many startups out there with talented employees, a solution people want, and a powerful mission. However, not all of those startups become successful. Sometimes the stars simply don’t align, but it can also be due to a lack of reach, where a brand is not promoted properly and never develops or catches on.
That is precisely where social media platforms like Twitter, LinkedIn, and Facebook are useful. They allow startups to promote their brand and secure funding in a variety of ways, from forming connections with investors to open crowdfunding.
Build an Online Presence to Attract Investors
Fundraising on social media requires startups to first build an online presence that is capable of showing off their strengths and the value of its solution. First impressions mean a lot, and today, that often means social media profiles. The process of building an online presence involves things like:
- Creating a professional-looking profile
- Posting regular updates about progress and more
- Engaging with followers and potential investors
The goal is for the startup to convey its expertise and professionalism, thus appearing trustworthy to potential investors. Only then will an investor see it as a legitimate and well-run business worth spending time and money on.
Network Via Social Media to Build Relationships
Networking is one of social media’s primary functions, and it is not limited to friends and colleagues at work. Networking extends to people in the same field and those you wish to work for, and for startups, it includes potential investors and partners.
Out of all the social platforms, LinkedIn stands out in particular since it is built for a professional audience. But all platforms offer the chance to connect with investors, experts, and entrepreneurs, allowing a young startup to build the connections it might need down the line.
The right relationships with individuals and organizations increase a startup’s chances of securing funding, though that is not the only role the platforms play.
Promote Fundraising Campaigns on Social Media
“Social media is a powerful tool for raising funds where you can spread the word about your cause quickly and efficiently,” states Rudy Mawer. “When used properly, social media can help build wider reach and create more engagement, furthering your fundraising efforts in an effective way.”
At the base level, social media is a great place for startups to post about their fundraising efforts, whether they are looking for investors or happy to announce a successful round. However, it is also a great place for crowdfunding.
Crowdfunding is popular because it allows fundraising from many people, even in small amounts. Therefore, it is a perfect fit for social media since social platforms allow a company to reach a large number of people in a short amount of time.
There is also the added benefit that using social platforms to launch a fundraising campaign is a cost-effective method. Compared to traditional marketing, social media marketing makes it easy to reach a large audience without having to spend a lot of money, which is beneficial to startups that have yet to secure sufficient funds.
Gather Feedback and Insights to Make Adjustments
Another benefit of using social media for fundraising is that it can provide startups with valuable feedback and insights from their audience. By engaging with followers and asking for their thoughts, startups can gain valuable insights into what their target market wants and needs.
The gathered information can then be used to improve the product or service and increase its chances of success, making it more attractive to potential investors.
Social Media Impacts More Than Investor Interest
Research has shown that social media does more than simply attract interest from investors. It also impacts the likelihood that a round will close, the amount raised, and the “breadth of the investor pool.” It is in part because these platforms provides channels for investors that normally wouldn’t know about a company or funding round to find information and get involved.