Real Estate Marketing Expert Kathryn Law Reveals 3 Untold Secrets for Success

By Jordan French Jordan French has been verified by Muck Rack's editorial team
Published on April 13, 2024

When you put your property on the market, you want it to make an impact. Likewise, if you’re purchasing for the first time, making your money go further and securing the best value opportunity is the way to go. But how do you pave a path to prosperity amid a sea of real estate agents and countless competing buyers and sellers?

One real estate agent in Sheridan, Wyoming, might have the answer. Kathryn Law is a Realtor and Marketing Director at Impact Properties. She came to the real estate industry after more than ten years in marketing and entrepreneurship, so she knows how to give people what they want while remaining innovative and exciting.

“I believe in the power of genuinely knowing who you work with,” Kathryn says. “Often, brokerages have so many team members that they lose their tight-knit culture. It’s important to us that Impact Properties operates as a family and elevates every agent.”

So, how can you set your journey off on the right foot? Impact Properties’ resident marketing expert lets loose on her need-to-know tips and tricks:

1. Follow facts, not feelings

Everyone knows buying or selling a home can be one of the most sensitive moments of our lives. That’s okay. But, when it comes time to make the right decision and act purposefully, let the rational side of your brain take over.

“Feelings aren’t facts,” Kathryn Law says. “Just because you feel your house should sell for $1m, the market may not think that. If we can wade through the feelings and come out with some logical strategic options, the deal will most certainly always go through.”

You need all the essential information to make an informed decision, and that’s where this real estate agent in Sheridan, Wyoming, comes in. Kathryn believes in keeping clients constantly in the loop—exceptional service from your realtor directly contributes to your success.

Moreover, Impact Properties takes a distinctly unconventional approach to equipping its clients with all the necessary resources. With a leadership team consisting of an engineer, attorney, broker, and marketing director, its on-hand expertise is diverse. Maintaining accessibility to professional insight means clients seldom have an easier time putting facts before feelings.

2. Prioritize a personalized plan

Real estate agents in Sheridan, Wyoming, and beyond talk about personalization, often as a buzzword to hook clients. But what does it mean in practice? It depends on both your circumstances and the specialism of the realtor you enlist, so make sure to find out whether they’re a good fit for one another.

“You should always ask a listing agent how they will market your house,” Kathryn Law explains. “It should be detailed and custom.”

Tailored strategies apply equally to buyers and sellers. A first-time homebuyer often needs a bespoke approach to purchase property in the current market. Likewise, sellers need an experienced marketer to highlight their home’s best features to prospective buyers.

For Kathryn, this process is deeply personal. She captures the wider community’s attention by creating a narrative around each listing, of which her client is the main character.

From video to word of mouth, nothing is off the cards: “Marketing isn’t just placing a sign in your yard and putting the listing on MLS.”

3. Research your realtor

If you haven’t realized by now, partnering with the right real estate agent is pivotal, whether in Sheridan, Wyoming, or elsewhere.

It’s not just about the service they provide. How others perceive them significantly influences how smoothly your transaction will go.

“Find out the agent’s reputation before working with them,” the Impact Properties Realtor advises. “If people in the community don’t typically like them, most of the time they are not easy to work with on a transaction. Agents like working with agents who aren’t jerks.”

Kathryn aims to set an example by focusing on relationships instead of sales. She judges her success by client testimonials rather than transaction volume to keep all her energy directed at her clients: “If you focus on sales volume, you will lose sight of the relationship.”

Relationships are about people, and the person behind Impact Properties’ marketing operation is authentic yet innovative. As a Sheridan native, Kathryn Law has a grassroots connection to the area she helps people move to and from, nurturing her case to be the best real estate agent in Wyoming.

If combined with expertise and an enduring reputation, that human touch is the game-changing quality to look for in a realtor. Prepare like a pro, and when the right real estate agent joins your journey, success becomes a surety.

By Jordan French Jordan French has been verified by Muck Rack's editorial team

Journalist verified by Muck Rack verified

Jordan French is the Founder and Executive Editor of Grit Daily Group, encompassing Financial Tech Times, Smartech Daily, Transit Tomorrow, BlockTelegraph, Meditech Today, High Net Worth magazine, Luxury Miami magazine, CEO Official magazine, Luxury LA magazine, and flagship outlet, Grit Daily. The champion of live journalism, Grit Daily's team hails from ABC, CBS, CNN, Entrepreneur, Fast Company, Forbes, Fox, PopSugar, SF Chronicle, VentureBeat, Verge, Vice, and Vox. An award-winning journalist, he was on the editorial staff at and a Fast 50 and Inc. 500-ranked entrepreneur with one sale. Formerly an engineer and intellectual-property attorney, his third company, BeeHex, rose to fame for its "3D printed pizza for astronauts" and is now a military contractor. A prolific investor, he's invested in 50+ early stage startups with 10+ exits through 2023.

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