Backdrop.com, a leader in creating custom-designed event backdrops, announces the official launch of Backdrop Alive, an innovative augmented reality (AR) platform designed to elevate event and trade show booth engagement through interactive, playable experiences.
Backdrop Alive converts traditional printed backdrops into captivating, animated canvases. By using the Backdrop Alive App, attendees can scan their backdrop – such as at trade shows, conferences, or retail activations – to instantly experience motion, custom mini-games, and interactive content that entertains, educates, and converts foot traffic into measurable sales leads.
“Backdrop Alive is a patented innovation that enables brands to connect clear ROI to their event marketing,” said Steve Rad, CEO and founder of Backdrop.com, Tradeshowbooth.com, displayoverstock.com and Galaxydisplays.com. “The tradeshow industry is stuck in a visual rut. By transforming static displays into immersive, interactive experiences, exhibitors can not only capture attention, but engage prospects more deeply and measure results with every customized event.”
The new AR display revolutionizes static event displays by transforming them into interactive, data-driven experiences. Through branded mini-games, motion backgrounds, and gamified prize incentives, attendees are drawn in and engaged in entirely new ways, extending dwell time and amplifying brand visibility. Beyond the visual impact, the platform delivers real-time lead capture, event tracking, and robust analytics, giving exhibitors the tools to measure ROI with precision. With these capabilities, Backdrop Alive introduces a groundbreaking advancement for the events industry, redefining how brands engage audiences and measure success.
Getting started with Backdrop Alive is a collaborative process designed to ensure every activation is both seamless and impactful. After purchasing any backdrop on Backdrop.com and selecting the “Make It Alive” option, clients work closely with the Backdrop team to refine their logos, imagery, and artwork for optimal augmented reality tracking. The team also provides guidance on selecting the most effective mini-game style, tailoring the experience to align with each brand’s unique objectives and audience. Once the backdrop is delivered, exhibitors simply download the Backdrop Alive app to bring their display to life—customizing prizes, managing events, and capturing leads through one integrated dashboard.
About Backdrop.com
Backdrop.com specializes in crafting custom-designed backdrops for moments that matter -ranging from trade shows and corporate events to weddings, media launches, and beyond. Known for its intuitive online design tools, high-quality prints, and practical, reusable frames, Backdrop.com is dedicated to making memorable events simple and impactful.
