Building Strength Beyond the Gym: PJ Braun’s Journey as a Fitness Entrepreneur

By Spencer Hulse Spencer Hulse has been verified by Muck Rack's editorial team
Published on January 14, 2025

When blending passion with business savvy, few have mastered the art as effectively as PJ Braun, a celebrated figure in the bodybuilding and fitness world. Braun’s journey to becoming a renowned fitness entrepreneur began in eighth grade when he began weightlifting in order to build strength that he could employ on the football field. 

However, Braun’s love of pumping iron quickly overtook his passion for football. By his senior year, he was among the fittest in high school. Braun used his genetic aptitude for hypertrophy and unwavering discipline to transition into a career as a competitive bodybuilder. Braun sharpened his understanding of physical conditioning, nutrition, and supplementation during this season.

While PJ Braun loves bodybuilding, he also understands the importance of balancing his goals and becoming increasingly disciplined with his time. With that in mind, he stepped away from competitive bodybuilding in his early 30s to pursue his business goals. 

After spending over a decade perfecting his personal nutrition and supplement regimen, Braun used his expertise to co-found Blackstone Labs. The company quickly became a mainstay in the crowded supplement industry by releasing innovative products and leveraging strategic marketing tactics. 

Braun regularly shares his love of fitness and exercise knowledge with his followers on Instagram and YouTube. His personal YouTube channel can be a great resource for anyone interested in getting fitter, whether they are just starting or have been pumping iron for years. Through his platforms, Braun has also become a prominent voice in the fitness community, where he is known for his genuine, no-nonsense style. 

What makes Braun truly unique, however, is his passion for creating opportunities for others. He genuinely enjoys coaching and mentoring, which gives him a front-row seat to someone else’s transformation. His motivational coaching style has inspired countless others to adopt healthier lifestyles and achieve impressive results. 

Braun asked if he had any advice he would like to pass on to up-and-coming fitness enthusiasts, Braun said, “You have to stay present in the moment. Don’t get caught up in looking ahead. Appreciate every day for what it is.” 

Never one to stop pushing forward, he has recently teased an upcoming app release that he said will “change fitness.” According to Braun, the app will forever adapt the way coaches interact with clients by reimagining progress pictures, one of the primary visual tools for tracking physical progress. 

Braun’s commitment to authenticity is a refreshing change in an industry known for fleeting fads and trends. His journey inspires fitness enthusiasts and fellow entrepreneurs to pursue their passions. But for him, success isn’t just measured in personal achievements but rather in the impact he’s made on the lives of others. 

Looking ahead, Braun has a clear focus — he strives to continue advancing the fitness industry in meaningful ways while empowering others to build strength both inside and outside the walls of the gym.

By Spencer Hulse Spencer Hulse has been verified by Muck Rack's editorial team

Spencer Hulse is the Editorial Director at Grit Daily. He is responsible for overseeing other editors and writers, day-to-day operations, and covering breaking news.

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