NFT startup ARterra Labs has raised an undisclosed amount in a seed funding round led by investment firm Woodstock Fund. The round also counted with the participation of investors such as Youbi Capital, 42 Fund, LD Capital, and Baikal Blockchain Research Laboratory.
The startup’s process of shaping products and creating fan acquisition opportunities for NFT is based on support from ARterra’s advisors. These advisors include Founder and CEO of Complexity Gaming and Global Head of Esports at GameSquare Jason Lake. as well as Head of Investment Strategy at To The Moon Capital, Jason Hitchcock.
According to the press release ARterra aims to provide a platform to bring NFTs to eSports teams and content creators via a proprietary digital e-sports hub developed by the startup. By using this platform, content creators and eSports organizations will be able to interact with fans and generate new potential revenue streams.
NFT ARterra Labs plans to use the new funding to implement a plan to improve its platform with the goal of providing more freedom and control to its users by taking all the advantages that the NEAR Blockchain network it is built on provides. Moreover, the platform also operates as a marketplace and API solution to help fans interact more effectively while using certified carbon neutral NFTs and a contract-based account model.
According to Esports Insider, in recent times, the e-sports industry market has become more vibrant and crowded than ever. A wave of NFT companies is making significant efforts to scale and increase their influence, positioning themselves based on the resources available in the esports industry.
To achieve it and ensure the fastest possible success, many companies like the NFT startup have decided to cooperate with famous e-sports organizations. Investors are looking forward to how the North American NFT startup ARterra will use the funding to achieve its goal of bringing NFT to e-sports and content creators.
