Mood Disrupts Cannabis Industry with Legal E-Commerce THC

By Grit Daily Staff Grit Daily Staff has been verified by Muck Rack's editorial team
Published on June 20, 2023

E-commerce has become an indispensable part of retail. A recent study forecasts that revenue will continue to increase significantly between now and 2027 by $551.9 billion U.S. dollars (+54.59 percent). One category that’s seen a rising demand for e-commerce access is cannabis, with growth driven by changing perceptions of cannabis use for both recreational and medicinal purposes. It’s worth noting: cannabis is now the fastest-growing industry in the U.S. Retail cannabis sales are projected to be upwards of $53.5 billion by 2027, according to analysis from the MJBiz Factbook. As with other retail sectors, the convenience of having access to shop for cannabis at one’s fingertips leads to increased sales and higher customer satisfaction rates due to ease of purchase.

One company that recently entered the cannabis e-commerce industry and is being hailed as a disruptor is the hemp platform Mood. They make high-quality, legal THC and are already on track to become the top THC e-commerce company in the United States. Co-founders David Charles and Jake Antifaev have created a customer-centric platform that makes products tailored to set a mood, such as Delta-8 flowers, pre-rolls, concentrates, edibles, and vapes with ingredients sourced from small family farms that practice organic, heritage farming methodologies. Focus, Chill, Euphoric, Sleep, and Body Soother are some of the most requested mood outcomes.

The business launched less than a year ago and has already served 200,000+ customers and expanded to a 30,000-square-foot warehouse in Oklahoma, where it has hired 50 full-time employees. They have an additional 40 remote full-time employees. While they bootstrapped the launch with no external funding, Mood has earned over $40 million in revenue and is projecting $100 million by the end of 2023.

Before launching Mood, Charles, and Antifaev noticed no one-stop shop available for best-in-class legal THC products in the U.S. and saw an opportunity in the e-commerce market. With a background in technology and marketing, they knew they had the skills and expertise to bring forth a new, more sophisticated experience to meet customers’ needs. “At Mood, we believe in making cannabis buying a personalized and accessible experience that’s easy and fun,” CEO and co-founder of Mood, David Charles, explained. Our e-commerce platform is designed to provide customers with a wide range of high-quality, legal THC products tailored to set a mood, going beyond just dosage and strain. We want our customers to have the convenience of accessing their favorite cannabis products with the click of a button while also discovering new and exciting options.”

Jake Antifaev, CMO and co-founder of Mood added, “Our rapid growth can be attributed to our cutting-edge marketing and technology engine, which has been instrumental in revolutionizing the cannabis industry. We have leveraged innovative strategies to reach and engage with our target audience, utilizing data-driven insights to deliver personalized experiences. This approach, combined with our commitment to quality and customer satisfaction, has propelled Mood to the forefront of e-commerce THC, setting new standards in the market.”

Mood products are federally legal as per the 2018 Farm Bill, which states a limit of 0.3% Delta-9 THC by a product’s dry weight. All products undergo 3rd party testing in DEA-registered labs and come with a certificate of analysis. Orders can be shipped nationwide, where they are provincially accepted. They also offer a 90-day guarantee on all products.

What’s up next for Mood? The business will be launching new product innovations throughout the summer and fall. In addition, they’re closely observing regulations in the European market with the goal of expanding there in the future.

It’s clear the era to shop for THC online is here to stay, with Mood being the leading brand to watch.

By Grit Daily Staff Grit Daily Staff has been verified by Muck Rack's editorial team

Journalist verified by Muck Rack verified

Grit Daily News is the premier startup news hub. It is the top news source on Millennial and Gen Z startups — from fashion, tech, influencers, entrepreneurship, and funding. Based in New York, our team is global and brings with it over 400 years of combined reporting experience.

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