Miles Beckett of Flossy Discusses Bringing AI-Driven Transformation to the Dental Industry

Published on April 28, 2025

Miles Beckett has never been one to stand still. After two successful company exits, one in entertainment and one in healthcare SaaS, the seasoned founder could have easily stepped back to focus on investments or advisory work. Instead, he returned to the startup grind with Flossy, a company that is quickly positioning itself at the forefront of AI-driven solutions for dental practices.

A trained plastic surgeon turned tech entrepreneur, Beckett’s unconventional career path is marked by a restless creativity. Early in his career, he made waves with a pioneering YouTube series that blurred the line between reality and fiction at the dawn of online video content. From there, he co-founded EQAL, an early influencer network that sold in 2012, followed by Silversheet, a healthcare credentialing SaaS platform acquired in 2019. Each venture refined his approach to building companies, sharpening his eye for spotting market gaps. Flossy is no exception.

Flossy targets the deceptively traditional industry of dentistry, where Beckett saw both opportunity and inefficiency. Dental practices, despite their size as a sector, second only to general healthcare in the U.S., have struggled with the same staffing shortages plaguing many industries. Front desk vacancies have become a persistent headache for dentists, hurting both patient experience and practice revenue. Recognizing that missed calls equated to missed revenue, Beckett and his team set out to solve a fundamental problem: reliable, consistent patient booking.

Rather than merely patching the issue with temporary staffing solutions or call centers, Flossy leverages “agentic AI” to fully automate dental office reception tasks. Their AI receptionist, Fiona, doesn’t just answer the phone. It intelligently handles booking, rescheduling, and inquiries with a level of consistency that human staff struggle to match, particularly during nights and weekends when coverage is traditionally sparse.

The results speak for themselves. Where voicemail hang-up rates hover around 80%, Fiona retains callers at a dramatically higher rate and books new patients at a pace comparable to seasoned human receptionists, all while cutting average call times in half. Practices that adopt Flossy’s system find that even a single additional booking can cover the monthly cost of the AI service, framing Flossy as an immediate revenue driver.

Flossy’s traction has been swift. Within two months of launching commercially, the company had already secured six figures in annual recurring revenue (ARR) and entered pilot programs with dental groups representing potential seven-figure contracts. Interest from DSOs — dental service organizations that manage multiple practices — has been particularly strong, with many expressing clear intent to integrate AI reception across their networks by the end of the year.

What sets Flossy apart is not just the technology itself, but the strategic focus on verticalization. Instead of building a one-size-fits-all AI agent, Flossy tailors its solution tightly to the dental market. Every layer of the AI’s interaction, from call scripting to scheduling logic, is meticulously adapted to the specific needs of dental practices. This vertical specialization enables Flossy to outperform horizontal competitors, whose generic AI offerings often fail to meet the nuanced demands of healthcare front office operations.

While Flossy’s current focus remains squarely on dental, Beckett sees a future where the platform could expand into other verticals. However, he is quick to acknowledge that such moves would require equally rigorous tailoring for each new market, a process that Flossy has mastered in dental and will replicate thoughtfully elsewhere.

In parallel to product development, Beckett has applied a classic but effective marketing strategy: trade shows, warm intros through existing industry contacts, targeted partnerships, and selective podcasts. Leveraging early connections built during Flossy’s initial days as a dental marketplace platform, the company has capitalized on relationships with DSOs and private equity sponsors, accelerating their go-to-market efforts without needing heavy outbound sales at the outset.

In a market where AI hype often runs ahead of reality, Beckett’s practical, focused approach stands out. Rather than promising a revolution overnight, Flossy delivers tangible results in a sector ready for change. As the AI space continues its rapid evolution, Flossy is proving that specialization, precision, and real-world impact — not just flashy demos — are what ultimately separate enduring companies from the noise.

For Beckett, the journey with Flossy is less about chasing the next big exit and more about creating something enduring. Building things, he admits, is simply what he does best.

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