Lucy Rogers’ brunches, dinner parties, and fireside chats are revolutionizing high-level fundraising, one strategic table-swap at a time.
An impact-focused serial entrepreneur, Lucy co-founded her latest venture, Just Us, to connect like-minded, mission-oriented entrepreneurs, nonprofit leaders, and financial backers to realize shared visions for a better future.
At its core, the concierge service helps clients connect the dots of their success through carefully curated guest lists and an innovative table-swapping technique that helps participants identify synergies and potential partnership opportunities more quickly.
The events, Lucy says, “transcend traditional networking” because it’s about “belonging to something greater than yourself” that dissolves barriers and transforms individual connections into a powerful community. This community of visionaries and innovators — a genuine who’s who of entrepreneurs, investors, and entertainers — then elevates members by building confidence and empowering them to live in their purpose.
It also bears mentioning that Lucy attracted the attention of veteran banker and strategic investor Ashley Bell, whose Ready Entertainment acquired a 50% stake in the startup in June 2024. Ready Entertainment is a joint venture between serial collaborators Bell and Bernice King, the youngest daughter of slain civil rights icon Rev. Martin Luther King Jr. and Coretta Scott King.
Just Us Builds Relationships, Helps Expedite High-Level Fundraising
Whether used for forging business alliances, fostering friendships, or empowering global change-makers, Just Us facilitates the formation of authentic relationships that expedite high-level fundraising.
“We’re proving that the right connection can multiply opportunities infinitely, and our vision extends beyond events. We’re building the world’s largest community of purpose-driven individuals who understand that true success is achieved through meaningful collaboration,” she says.
Other examples of Just Us’ expansive reach include hosting:
- An economic empowerment event featuring Nicole Valentine, director of fintech at Milken Institute, and Steve Smith, co-founder of Finicity, a company acquired by Mastercard, and Aurelius Ventures Fund, focused on financial and digital inclusion and EdTech globally.
- A dinner for J.P. Morgan’s in Los Angeles, targeting Series A disruptive commerce founders and investors and wealth management professionals.
Just Us Co-Founder Lucy Rogers Recognized as Industry Leader
Lucy also co-founded Soga World, a leading creative technology agency, which supported the first professional fight in the Metaverse (Mayweather), the first chart-eligible NFT beating Madonna (Aitch), and various other innovative case studies of blockchain to entertainment.
Prior to launching her own projects, Lucy spent more than 10 years in the advertising industry, representing global brands such as Atlantic Records, BBH, Adidas, Samsung, Audi, and Warner Music and artists such as A$AP Rocky, Charli XCX and Dua Lipa. Her expertise earned a NatWest nod as a Top 10 Entrepreneur of 2022, two Brit Awards, and a host of other accolades along her way to securing more than 3.5 billion views across her video platform.
Lucy attributes her success to date to centering something larger than herself, ensuring her professional pursuits uplift those around her and contribute to the greater good. She taps into her creative background and is able to build experiences that are truly unique for the world of business.
“Focusing on the desired impact informs and guides ideas to fruition, and the success of Just Us is a testament to the power of leveraging like-minded connections to not just survive the cut-throat entrepreneurial landscape but thrive,” she says.
