As a brand, it is imperative to attract new customers. But to maintain growth and build a solid foundation, customer loyalty is vital. Customers need to come back, and a customer loyalty program is one of the most effective ways to ensure that happens. But even loyalty programs grow old and stale, which is why Liquid Access is looking to turn them into something new and exciting. Something that can be shared.
Loyalty programs are proven effective. Customer loyalty programs offer brands benefits such as better engagement, improved experience for repeat buyers, increased retention, sales and revenue growth, and more. And it all helps generate a higher return on investment (ROI).
The popularity of loyalty programs can be seen in how around 70% of customers belong to at least one. But about 75% are willing to switch brands for a better program, meaning it does not equal brand loyalty. That is why it is important that loyalty programs are fresh and focus on customer experience, which is where Liquid Access comes in.
Liquid Access takes loyalty programs to the next level. It works by giving customers ownership of their rewards and perks in the same way they would own a physical object. Doing so makes the privileges of a loyalty system tradable, shareable, and sellable, which promotes customer loyalty and enhances acquisition and retention programs.
Through the program offered by Liquid Access, everything can come full circle, which could look like the following:
- Brands offer their loyal customers benefits that can be sold or traded
- Customers can choose to sell or trade benefits to potential customers
- Potential customers activate and receive benefits that drive them to the brand
“Liquid Access is an innovative SaaS platform that’s changing how loyalty programs operate,” said Serge Vasin, Partner at Flintera and Founder and Interim CEO of Liquid Access. “We are doing something completely new by giving a brand’s customers access to a handy tool that enables them to share their experience with their communities.”
Vasin continued, saying that Liquid Access is capable of helping brands “turn loyal customers into ambassadors” while also pulling in new customers without spending much on acquisition.
Companies get all the benefits without the hassle. Making the move to an entirely new loyalty system is not as disruptive or difficult as it seems. Instead, Liquid Access’s team takes care of deployment. That includes API integration, user and access management, and assistance in setting up initial marketing campaigns.
“Companies are looking for new opportunities to engage, reward and add value to their loyalty ecosystems,” added Vasin. “Liquid Access is the platform that makes this possible. At scale, we are helping companies build more loyal and engaged communities.”
Liquid Access is already seeing success. That can be seen by the $3 million seed round led by Flintera that closed in November. Moreover, the company is already building a stable of clients, including Aloha Mobile, which is intent on keeping customers safe online and boasts 9.1 million monthly active members.