The creator economy has exploded into a half-trillion-dollar force, turning influencers and digital entrepreneurs into the CEOs of their own media empires. But while creators have evolved, the legal industry hasn’t. Most law firms remain stuck in a world of mahogany desks, inflated billing, and advice that’s woefully out of touch with the digital-first landscape. Enter Unbound Legal, the brainchild of Chelsey Mori, who saw an opportunity to disrupt this outdated legal model and build a law firm specifically designed for the content economy.
“I wanted Unbound Legal to feel as modern, creative, and adaptive as my clients.” Mori explains. “Traditional firms are rigid — they slap their names on the door, pass work off to junior associates, inflate billable hours, and churn out generic advice. Creators deserve better.”
With a tech-forward, client-centered approach, Unbound Legal operates more like a Silicon Valley startup than a suit-and-tie syndicate. By meeting creators where they are — digitally connected, constantly innovating, and relentlessly evolving — Mori is reimagining what a law firm can and should be.
Mori has woven cutting-edge tech into every aspect of her firm. From managing her practice out of an Apple VR headset to leveraging advanced AI tools, Mori is transforming how legal services are delivered. And when existing tech solutions fell short of addressing creators’ needs, she built her own.
In collaboration with legal AI platform Pincites, Mori developed AI-powered playbooks — AI-redlining models trained on attorney-negotiated creator economy agreements. These playbooks streamline the contract review process, flagging risks, embedding protective clauses for deals like sponsorship, licensing, and streaming. “It ensures every agreement starts on the right foundation,” Mori says. “That way, I can focus on negotiating what really matters.”
But Mori didn’t stop there. “Many creators and companies redline contracts using general AI tools like ChatGPT as a substitute for traditional legal advice to save on legal costs. Our job is to meet them where they are and protect them as best we can,” Mori explains. To support creators who can’t yet afford legal representation, she’s launching a DIY legal subscription service. Through a simple Word extension, subscribers can upload contracts, scan for red flags, and apply AI-suggested edits within seconds — all based on Mori’s tailored playbooks. And if legal jargon feels daunting, users can chat with the tool in plain language for clarity.
This service is a game-changer for creators at every stage, from landing their first sponsorship to managing six-figure brand agreements. “Most legal AI tools don’t understand the nuances of influencer marketing or content distribution,” Mori explains. “We’ve created something tailored specifically to this industry.”
If there’s one thing creators hate, it’s vague billing. Unbound Legal delivers a refreshing alternative with transparent, affordable pricing options published directly on the firm’s website. Clients opt for unlimited in-house counsel subscriptions with tiered discounts for long-term commitments, making it more affordable than hiring a full-time company lawyer. This shift away from the traditional billable hour model ensures clients receive continuous input without the financial strain of traditional legal fees. “I want to be a partner, not a fire extinguisher,” says Mori.
For those who prefer traditional hourly billing, Mori’s rate is less than half that of a first-year associate at a big law firm. This pricing structure ensures creators can focus on scaling their businesses without sacrificing legal protection. Even better, Unbound Legal uses AI to track billing time automatically, eliminating subjective estimates and controversial “value billing,” where clients are charged based on perceived value rather than actual work performed.
Legal services can feel intimidating, especially for creators who are navigating contracts, intellectual property, and liability for the first time. Mori’s mission? To make law simple, approachable, and empowering.
On Unbound Legal’s website, clients can interact with an AI-powered clone of Mori to answer common onboarding and industry questions. Meanwhile, Mori breaks down complex legal concepts into simple, relatable analogies on social media platforms like TikTok and Instagram, from reverse morals clauses to reciprocal indemnity. “Legal jargon is unnecessarily overwhelming and overcomplicated,” Mori says. “My goal is to translate and make the law approachable.”
Mori extends her mission to the broader legal community through webinars with California Lawyers for the Arts, where she educates attorneys on the nuances of creator law while equipping creators with practical tools to protect their businesses.
As creators move beyond amassing followers to building paid communities and diversified revenue streams, Mori provides the legal support and strategic guidance they need to withstand platform shutdowns, algorithm changes, and burnout. “Creators are shaping the future of media and commerce,” Mori says. “They’re the next generation of economic leaders, and they need legal services that evolve as fast as they do.”
By bridging the gap between outdated legal services and the fast-paced demands of the creator economy, Unbound Legal is setting the blueprint for the modern law firm.
For more on Chelsey Mori and how Unbound Legal is reshaping the legal industry for the creator economy, visit their website.
