Krishan Arora’s career began with a simple but ambitious idea: help entrepreneurs secure the resources they need to bring their visions to life. He founded The Arora Project, a digital marketing agency focused on connecting startups with investors. By combining data-driven advertising with compelling storytelling, the company helped founders raise over $125 million in capital.
Arora’s approach was different from the traditional fundraising model. Instead of relying on closed-door pitches, he brought transparency and accessibility into the process. Campaigns launched under The Arora Project were designed to activate communities across digital platforms, giving founders both funding and brand recognition. For many entrepreneurs, this visibility became just as valuable as the dollars raised.
A Strategic Exit to Republic
The Arora Project’s success drew attention from leading players in the venture funding ecosystem. In 2022, the agency was acquired by Republic in an eight-figure transaction. The acquisition reflected both the company’s proven track record and the growing demand for innovative ways to connect capital with entrepreneurs.
For Arora, the sale was more than a financial milestone. It was a chance to take the lessons he had learned working side by side with founders and apply them in a new arena. “Building The Arora Project showed me that raising money is only the first step,” he has said. “What happens after the capital arrives is what truly determines long-term success.”
Transition Into Private Equity
That mindset shaped Arora’s next chapter. Today, he serves as Managing Partner at Novastone Capital Advisors (NCA), a Switzerland-based private equity firm that acquires and scales profitable small and mid-sized businesses.
At NCA, Arora’s role centers on identifying companies with strong fundamentals and untapped potential. While traditional private equity often emphasizes financial engineering, his approach balances rigorous operational analysis with a deep understanding of how businesses position themselves in competitive markets.
Since its inception, NCA has acquired 25 companies globally and deployed over $450 million in capital. These transactions reflect the firm’s disciplined investment strategy and its commitment to building long-term value across diverse industries.
“Private equity is not just about numbers on a spreadsheet,” Arora notes. “It’s about people, products, and the ability to tell a story that resonates with both customers and investors.”
A Unique Investment Lens
Arora’s background in digital marketing gives him a perspective that is unusual in private equity circles. He evaluates how companies communicate their value to the market, how they engage customers, and how brand equity can serve as a driver of growth.
This dual focus of financial health and narrative positioning has helped Arora refine his investment mindset. By combining operational improvements with modern marketing strategies, Arora and his team are working to scale businesses across industries ranging from technology to consumer goods. The goal is not only to achieve efficiency but also to build organizations that are resilient, visible, and positioned for long-term growth.
Honors and Local Recognition
Arora’s entrepreneurial success has also earned recognition from the South Florida business community. Under his leadership, The Arora Project was ranked among the Fastest Growing Companies in South Florida in both 2021 and 2022 by the South Florida Business Journal.
In addition, Arora himself was named to the South Florida Business Journal’s 2024 Top 40 Under 40 Entrepreneurs in Florida, an honor that highlights rising leaders making an impact across the region. These accolades underscore his dual role as both a local business builder and a global investor.
Connecting Entrepreneurs and Capital
Throughout his career, a consistent theme emerges: connection. As a founder, Arora connected startups to funding. As an investor, he connects established businesses to strategies that help them scale. In both roles, the underlying mission is the same: bridging the gap between vision and execution.
Looking Ahead
As global markets continue to shift, Arora believes the future of private equity lies in adaptability. Businesses must balance operational efficiency with a clear digital presence and a compelling narrative. Investors, in turn, must be prepared to bring more than just money to the table.
Arora’s journey, from startup founder to private equity leader, illustrates how the skills gained in one field can transform another. His career reflects a broader trend: the lines between entrepreneurship and investment are blurring, and those who can navigate both worlds are positioned to shape the next generation of business growth.
Looking ahead, Arora and NCA are focused on executing acquisitions across Europe and the United States. Each deal represents not just an investment but an opportunity to professionalize operations, modernize business practices, and position companies for a digital-first economy.
For entrepreneurs and investors alike, Arora’s story offers a lesson in versatility. Success comes not only from capital or strategy alone, but from the ability to connect the two.
