Kasson Crooker of THX Delves Into the Future of Sound and Spatial Audio Design

By Phillip Lanos Phillip Lanos has been verified by Muck Rack's editorial team
Published on March 17, 2024

While visuals often steal the spotlight in the digital world, especially with the advent of generative AI, the profound impact of sound on human emotion and immersion cannot be understated. In realms where engagement transcends the visual, audio stands as a powerful conductor of experience, with the mere whisper of a melody or the faintest echo of an environment capable of transporting listeners to other worlds.

But this auditory magic is not just about hearing. It’s about feeling, understanding, and immersing oneself in a tapestry of sound that enriches every encounter. It’s within this sonic landscape that pioneers like Kasson Crooker, Senior Director of Product Development at THX, operate, pushing the boundaries of what audio can achieve and how it can redefine our interaction with the digital world.

On the Grit Daily Startup Show, Crooker joined to discuss spatial audio and the future of the listening experience.

The Spatial Audio Era

Imagine immersing yourself in your favorite song, where the sound doesn’t just reach your ears but envelops you in a 360-degree auditory experience. This is the realm of spatial audio, a technology that Crooker passionately details, promising to revolutionize our listening experiences.

Through innovations like the THX Spatial Creator tool, creators are empowered to weave spatial audio into their compositions, transforming the auditory landscape across various platforms. This evolution in sound technology mirrors a seismic shift in how we consume audio, moving from passive listening to active, immersive experiences that engage the listener in an entirely new way.

In particular, this technology has a deep impact on virtual reality (VR) and other immersive experiences that require a deeper audio experience.

AI in Crafting the Future of Sound

The fusion of artificial intelligence with audio technology marks a pivotal moment in the evolution of sound. Crooker highlights AI’s role in enhancing user experiences, leveraging research in psychoacoustics and perception to break new ground. This collaboration between AI and audio is not just about making better tools but reshaping the creative process, reducing barriers, and unlocking new possibilities for creators and listeners alike.

While the current focus is on foundational research, the potential for AI to revolutionize the audio landscape is vast, hinting at a future where creativity and technology are inextricably linked.

From Auto-Tune to Virtual Realities

Crooker’s journey through the history of music technology is a testament to the transformative power of innovation. From the controversial beginnings of Auto-Tune to the immersive worlds of VR and mixed reality, technology has continually reshaped the music industry.

The shifts highlight the adaptability of creators, who harness new tools to forge unprecedented experiences. Crooker’s reflections on the development of iconic games like Guitar Hero underscore the profound impact of technology on entertainment, inviting us to consider the future of music and audio as an ever-evolving canvas.

The Future Soundscape

Looking ahead, Crooker envisions a future where spatial audio escapes the confines of the gaming headset to become a staple of everyday life through earbuds. Advances in technology are making high-quality spatial audio experiences more accessible, promising a new era of auditory immersion.

The evolution toward compact, powerful audio devices represents a democratization of spatial audio, offering listeners everywhere the chance to experience sound in a more immersive, realistic way. It’s a future where the boundaries of audio technology are constantly expanding, driven by innovation and a relentless pursuit of the ultimate listening experience.

The Auditory Frontier Beckons

The conversation with Kasson Crooker opens a window into the future of sound, where spatial audio and AI converge to create immersive, emotional experiences. This sonic revolution is about reimagining the role of audio in our lives and its potential to deepen our engagement with the world around us.

As we stand on the cusp of this auditory frontier, the possibilities are as boundless as the landscape of sound itself. The future of audio beckons, inviting us to listen, explore, and be transformed.
Listeners and readers are encouraged to explore the THX Spatial Creator Plugin, available for a 14-day free trial, and to stay tuned for the innovative developments in spatial audio technology that Kasson and his team are working on.

By Phillip Lanos Phillip Lanos has been verified by Muck Rack's editorial team

Phillip Lanos is the host of Grit Daily Startup Show, a renowned self-help author, personal brand manager, and digital marketing expert. With over 2,000 interviews with industry leaders, Phillip is a seasoned voice in the entrepreneurial world. Featured on platforms like Entrepreneur and Inc Magazine, Phillip brings a wealth of experience and insight to every conversation.

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