Sugarcane’s Julian Brave NoiseCat Makes Oscars Debut in The Sartorial Shop Custom Suit

By Jordan French Jordan French has been verified by Muck Rack's editorial team
Published on March 2, 2025

Julian Brave NoiseCat is set to make his Oscars debut this evening for award-winning Sugarcane. NoiseCat is purported to be the first Indigenous North American director to receive an Oscar nomination in the 97-year history of the Academy Awards.

For the occasion, NoiseCat’s celebrity stylist, Amanda May Daly, selected Canadian atelier The Sartorial Shop, based in Vancouver, to create custom ensembles for Julian Brave NoiseCat, Ed Archie NoiseCat, and Chief Willie Sellars. The Sartorial Shop’s CEO and Creative Director, Zahir Rajani, along with Co-Creative Director Anastasia Besiou, collaborated to design and tailor bespoke outfits for each, ensuring a distinctive and elegant presence on the red carpet.

“We are honoured to have had the opportunity to create bespoke pieces for Julian Brave NoiseCat, Ed Archie NoiseCat, and Chief Willie Sellars as they represent the Sugarcane team at the 97th Academy Awards,” said Zahir Rajani, CEO and Creative Director of The Sartorial Shop. 

“The documentary is a masterpiece, detailing an incredibly important part of Canadian history, and we’re privileged to have been a small part of it.  Working with renowned stylist Amanda May Daly to put together their Oscars’ red carpet looks was great fun, and we’re proud to be there with them in spirit representing both British Columbia and Canada,” continued Rajani.

Sugarcane is on Barack Obama’s Favourite Movies of 2024 List. The rights to the film were acquired by National Geographic just months after its release.

The quietly haunting film follows an investigation into deaths, abuse, and missing children at the former St. Joseph’s Mission Residential School, a Catholic Church-run facility near Sugar Cane Reserve in Williams Lake, B.C.

It is co-directed by Julian Brave NoiseCat and Toronto journalist Emily Kassie; Kassie is an Emmy and Peabody-nominated investigative journalist. Lily Gladstone also boarded the project as an executive producer.

Among other Canadian nominees heading into this year’s awards is the team attached to Dune: Part Two, directed by Quebec-born filmmaker Denis Villeneuve.

The Oscars red carpet is an event not to miss. The official red carpet show kicks off at 6:30 p.m. ET this evening.

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By Jordan French Jordan French has been verified by Muck Rack's editorial team

Journalist verified by Muck Rack verified

Jordan French is the Founder and Executive Editor of Grit Daily Group , encompassing Financial Tech Times, Smartech Daily, Transit Tomorrow, BlockTelegraph, Meditech Today, High Net Worth magazine, Luxury Miami magazine, CEO Official magazine, Luxury LA magazine, and flagship outlet, Grit Daily. The champion of live journalism, Grit Daily's team hails from ABC, CBS, CNN, Entrepreneur, Fast Company, Forbes, Fox, PopSugar, SF Chronicle, VentureBeat, Verge, Vice, and Vox. An award-winning journalist, he was on the editorial staff at TheStreet.com and a Fast 50 and Inc. 500-ranked entrepreneur with one sale. Formerly an engineer and intellectual-property attorney, his third company, BeeHex, rose to fame for its "3D printed pizza for astronauts" and is now a military contractor. A prolific investor, he's invested in 50+ early stage startups with 10+ exits through 2023.

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