Countless animals face neglect and hunger in the world, but there are initiatives out there looking to make a difference. One of them is the Voice program created by Yummypets. Its goal? To transform how we support animals in need, one click at a time.
In 2017, Yummypets co-founders Matthieu Glayrouse and Mathieu Chollon launched Voice with a clear mission: to amplify the silent pleas of animals in need. The name “Voice” symbolizes the program’s core purpose — advocating for those who cannot speak for themselves. What began as a vision has evolved into a global movement, showcasing the power of collective action in the digital age.
Harnessing Technology for Good
Voice operates on a straightforward yet powerful mechanism. Each month, four animal organizations participate to raise clicks for a substantial amount of pet food. Users can contribute by clicking the “Click to Give” button once daily. If the goal is met before the month’s end, the organizations receive a significant donation of kibble.
This innovative approach exemplifies how technology can be leveraged for social good. By creating an easy-to-use, interactive platform, Yummypets has mobilized a global community to support animal welfare with minimal effort.
Growing Impact: From France to the World
Since its inception, Voice’s impact has been remarkable:
- Over 24 tons of kibble raised
- More than 100 animal welfare organizations supported globally
- Expansion from France to the USA (2021), UK, and Canada (2023)
Real Impact on Animal Welfare Organizations
The Voice program’s impact is best illustrated by the gratitude of the organizations it supports. As Adopt A Cat, Inc. shared, “The Voice campaign is one of our favorite fundraisers to be a part of… Thanks to our supporters, as well as the ones from Yummypets, and their dedication to sharing our message with those around them, we have successfully met our goal once again!”
Love Your Feral Felines expressed similar sentiments: “A massive heartfelt thank you to Yummypets for their recent incredibly generous donation of 165 pounds of kibble for all our furry rescues… This generous donation ensures we can direct more resources to saving the most at-risk lives.”
These testimonials underscore the program’s real-world impact, allowing organizations to allocate more resources to critical aspects of animal care beyond just food provision.
The Yummypets Ecosystem
At the heart of the Voice program is Yummypets, the largest digital community for pet parents. With over 3 million members worldwide, Yummypets serves as a social network where pet enthusiasts connect, share experiences, and engage with the pet industry. Just as LinkedIn is the go-to platform for professionals, Yummypets aims to be the central hub for pet parents globally.
This robust community provides a strong foundation for Voice, ensuring a dedicated and engaged user base. It also serves as a gateway between pet parents and the industry, allowing businesses to interact directly with pet owners through their online engagement platform.
Looking Ahead: The Future of Voice
As Voice continues to grow, its potential for impact expands. Future plans include partnering with more global brands, developing a mobile app for easier access, and introducing educational content about animal welfare.
A Call to Action
The success of Voice proves that when we come together, even the smallest actions can lead to monumental change. As Pawsitive Teams, Inc. shared after receiving their donation, “Thank you, supporters! We just received our 110 pounds! Pawfecta!!”
Feline Solutions Inc. echoed this sentiment: “Thank you so very much to all of you amazing followers who clicked every day to help us reach our goal of 165 pounds of free cat kibble… The 165 pounds of kibble will be able to help us feed many hungry kitties in the rescue.”
These heartfelt messages remind us that every click truly counts. By participating in programs like Voice, sharing information about animal welfare, and considering adoption or fostering, we can collectively create a better world for animals in need.
As Voice continues to innovate and expand, it sets a precedent for how digital platforms can be leveraged to create positive, lasting change in the world. It’s not just about giving animals food; it’s about giving them a voice and a chance at a better life.
