How Jordan Saward Brought Pink Plan to the Peak of Property Photography

By Vivienne Benitz Vivienne Benitz has been verified by Muck Rack's editorial team
Published on December 19, 2023

Whether planning to sell or not, we all want to show our homes in the best light. In current times, real estate agent photography has never been more critical. Buyers often sort through websites filled with property photography before they’ve decided on a location.

Nail it, and add an extra zero to the final bid. Get it wrong, and waste months waiting for a phone call. The best estate agent photography is about bringing floor plans to life so buyers can easily envision themselves walking down that hallway.

Jordan Saward built his first company on all that and more. As the Founder of Pink Plan, he’s created a trailblazer in property photography. Jordan knew how the wind blew long before the masses began to put their lives—and their homes—online.

“We consider ourselves an extension of our clients,” the innovator says. “So we tailor our services to suit them and their vendors.”

“I’m willing to take risks,” he continues. “I get on the phone and get business. Above all, I lead and inspire others with love.”

The Founder is a disruptor with a throwback philosophy. But beneath the floor plans, video content, and estate agent photography is an individual who grew into leadership at a young age. Here’s how Jordan Saward shook up the property photography sector:


Embarking on entrepreneurship

“Entrepreneurship runs in my blood,” Jordan begins. “I started a company at 17 with a small loan from my father.”

The upstart business leader made an impact shortly after he started in property photography and marketing. If businesses were floor plans, observers would’ve called Jordan’s ‘unrealistic.’

Yet, before long, he called the likes of leading North London network agent Martyn Gerrard a client, allowing him to return his father’s loan almost as quickly as he received it.


Prevailing over a problem

Property professionals often don’t realize opportunities for change until someone shows them. In the estate agent photography realm, Jordan Saward was that someone.

Before his 15-plus years of experience, some norms needed challenging: “If you don’t stand out online, you’re forced to compete with ten other high street agents.”

High-end photography was the first step. Combining it with video content and marketing was the giant leap the sector needed.

Provide estate agent photography services, floor plans, and energy performance certificate (EPC) checks in the same visit, and a seminal innovation becomes a market-leading business.


Tantalizing times

The change Jordan Saward has created since establishing Pink Plan is enough for several entrepreneurial careers. But, after growing to a team of 20 photographers in two years and achieving a client turnaround time of two days, his innovative nature shows little sign of faltering.

Artificial intelligence (AI) is the buzzword on everyone’s lips—no business leader operating online should avoid it. Pink Plan has already implemented the tech into its service offering. Its portal allows clients to make edits like removing objects to property photography using AI.

The proposition is snowballing rapidly. Cutting-edge tech lettings company Hello Neighbour has enlisted Pink Plan to provide the photography for its lettings platform, which enables landlords to market and rent their properties to tenants, without the need or expense of a high street agent. Jordan once again finds himself at the forefront of a property market metamorphosis.

For the benefit of staunch traditionalists and radical revolutionaries, industries need practical disruptors who make the argument for new technology. In scaling Pink Plan, Jordan Saward has used essentials like floor plans and property photography to propel real estate into a new era. He’s not only made an argument—he’s shown estate agents the future.

By Vivienne Benitz Vivienne Benitz has been verified by Muck Rack's editorial team

Vivienne Benitz is a featured columnist at Grit Daily. She is originally from Germany and is a publicist at an international PR agency based in the United States.

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