When Ginni Saraswati-Cook launched a small podcast production company out of her bedroom nearly a decade ago, there were no teams, no investors, and few people who believed podcasting would ever be more than a niche medium. There was only a microphone, a borrowed laptop, and a passion for audio and bringing others’ stories to life.
Today, that same belief has carried Ginni Media onto the global stage. This fall, the production agency earned Gold and Silver honors at the 2025 Signal Awards, recognition that places it alongside some of the most celebrated names in audio storytelling. The Gary Zukav Podcast won Gold for Best Trailer, while Micro Journeys took Silver—two projects that reflect the company’s signature approach: turning stories into elevated, attention-grabbing content while always keeping a human touch.
For Saraswati-Cook, the awards are a marker of the work and consistency she’s put in over the years. For Ginni Media to start as a side hustle and grow into an award-winning, internationally recognized podcast agency, it took years of dedication and evolution.
“These wins remind me how far we’ve come,” Saraswati-Cook says. “It’s been about showing up, again and again, and building something that lasts beyond the moment.”
Over the years, that philosophy has turned a one-woman venture into a full-scale global production agency serving Fortune 500 companies, celebrity names, and influential voices. The team has produced more than 650 podcasts, from branded series to personal memoirs in sound. Even as a fully remote company, Ginni Media has built a strong sense of creative alignment and collaboration across continents. Saraswati-Cook credits that connection and her team’s shared commitment to quality as the reason the work continues to resonate.
The podcast industry has evolved dramatically since she began. Once an audio-only frontier, it’s now a multimedia ecosystem where video clips fuel virality and brands compete for narrative authenticity. Yet Ginni Media’s success has come not from chasing trends but from holding its line.
“People come here to feel something,” Saraswati-Cook says. “And we make sure that feeling translates in a modern, meaningful way.”
That human-first ethic may be the company’s advantage. In an era of endless noise, Ginni Media manages to stand out for its quality and approach to the media market, producing award-winning content and connecting with clients and audiences on a deeply authentic level.
