The IDG Signature Kit treats intimate wellness as a premium, experience-led product made for everyday self-care.
IDG has debuted its Signature Kit, the hero of a new luxury intimate wellness brand founded by Marian Cuello. Priced at $265, the kit launches the brand with a premium, experience-led approach to a category Marian wants to lift beyond the low-cost, anonymous products that have long defined it.
“We are launching with our signature kit but are developing more products,” Marian said. The kit anchors a collection that includes the IDG Rose, the IDG Vibrator, the IDG Mini-Bullet, the IDG water-based lubricant, the IDG foaming toy cleaner, and the IDG premium velvet pouch—positioned closer to a premium beauty set rather than an impulse buy.
Built around custom formulas and premium branding, the line is organized through three ideas: discretion by design, elevated materials, and a focus on the ritual. The materials are body-safe and chosen for comfort, and the packaging is meant to feel refined rather than clinical.
“The difference is that we are experience-based and not targeting any specific gender,” Marian said, describing a product made for the whole experience rather than a single function, and meant for anyone.
The premium positioning is deliberate. “We are trying to elevate this niche into luxury sexual wellness versus cheap online toys,” Marian said. Rather than competing on price, IDG is presenting itself on design and presentation, with products meant to sit in plain view rather than the back of a drawer.
The brand frames intimate wellness as part of an everyday self-care routine, treated with the same openness as skincare or fragrance. The IDG Signature Kit, made to be displayed rather than hidden, is built to make that case in product form.
With the kit now available and more products in development, IDG enters the market intent on redefining how intimate wellness is presented and understood.
