When Samantha Gold launched Motette, a modern bamboo-based children’s clothing brand, she didn’t start with a massive team, venture funding, or a warehouse full of inventory. What she did have was a clear growth strategy—and a small, skilled team of offshore professionals who helped her scale to six figures in just 90 days.
Gold, a former tech and fashion executive with over 15 years of experience in consulting, had seen firsthand how early-stage companies burn resources on internal operations that don’t always need to be in-house or local.
“After running that business, it became clear to me that nearly 80% of the work we were doing internally could’ve been outsourced to an offshore team—at a fraction of the cost,” she says. “But the key is doing it right.”
A Lean, Global Team by Design
Rather than building out a large stateside staff, Gold intentionally structured Motette with a fully remote team of seven part-time women based in the Philippines. Each person focused on a key area of business: PR outreach, wholesale, email marketing, social media, influencer partnerships, and design. Most of the team members were mothers seeking flexible work, but they weren’t filling gaps—they were running departments.
“Most people think offshore support means hiring a VA and handing off some admin tasks,” Gold explains. “But what I’ve built is an entirely different approach. I help founders strategically structure their operations, hire the right offshore talent, and implement the tools and training needed for the team to run effectively without constant oversight.”
The impact of this approach showed up quickly. Motette crossed the six-figure revenue mark in less than three months. Sales were climbing at a 300% monthly pace, and more than 30 wholesale partners had already signed on. The media took notice too, with the brand landing features in Forbes and Fox, and earning a spot on a Top 10 list for bamboo pajamas.
Offshore—But Fully Integrated
There’s a common misconception among founders that offshore support equals basic admin work or a one-size-fits-all VA. But that’s simply not the case.
Instead of treating her offshore hires as task-doers, she gave them ownership of their work. What does that mean? Every person on her team had a defined role, specific KPIs to meet, and the training necessary to achieve them. It wasn’t about outsourcing for convenience—it was about building a genuine structure around the people executing it.
“The biggest reason I see teams fail is not because the talent isn’t there—it’s because there’s no framework in place,” she says. “No onboarding, no KPIs, no visibility. That’s where we come in.”
What this strategy gave her—beyond cost savings—was speed. With a lean and well-trained team operating overseas, she could move in multiple directions at once without the slow drag of building a traditional org chart. For any founder trying to grow fast without sacrificing margin, that combination matters.
From In-House Model to Scalable System
Once Gold saw how well the model worked inside Motette, she realized that other early-stage founders needed the same thing, especially women who were doing everything on their own. That’s what led to her launching The Samantha Gold, her consulting practice focused on replicating the offshore system for other entrepreneurs.
She now works directly with founders to audit their current operations, identify roles that can be delegated, source offshore candidates, and establish workflows that enable the business to run smoothly without constant founder intervention.
“I’ve lived this. I’m not just advising—I’ve built Motette using this exact model,” she says. “And now I’m sharing the blueprint so other women can grow faster, with less overwhelm.”
While the results are impressive, Gold says she’s just as focused on what this model enables in the long term. For her, it’s about giving women founders more control—not just over their costs, but over their time, energy, and bandwidth to lead.
“Because when women have the right systems and the right support, there’s no limit to how far they can go.”
