For Mo Cowie, creativity has never been a phase; it’s a way of living. As the founder of Seahorsegal Designs and the creator of The Situation with Mo, a lifestyle series celebrating food, style, and self-expression, Mo has built a brand that beautifully reflects purpose, positivity, and transformation.
From handcrafting jewelry in her Buckhead home studio to bringing warmth and wit to the screen, Mo has cultivated a modern lifestyle empire grounded in joy, curiosity, and human connection. “Jewelry designer and creator of The Situation with Mo, that’s me,” she says. “Both sides of my work come from the same place: creativity and care.”
Mo’s creative journey began long before she launched a brand. “Ever since childhood, I’ve been easily distracted by shiny objects,” she laughs. Fascinated by the beauty and craftsmanship of jewelry, she started making her own pieces as an adult, blending heartfelt design with technical skill. “I began donating to silent auctions for nonprofits, and my pieces were always bid on,” she recalls. “Friends encouraged me to start selling them myself; that’s how Seahorsegal Designs began.”
Her brand name reflects her signature mix of elegance and playfulness. “Seahorses are magical, they look like fantasy creatures, but they’re real,” Mo explains. “The males give birth, and they mate for life. They’re beautiful and strong, and that symbolism really resonated with me.”
Each Seahorsegal piece is handcrafted by Mo herself, often incorporating natural stones like turquoise, agate, and amethyst, or even oyster shells she’s collected from Charleston beaches. “Each design is a new creation, even if I’ve made it before,” she says. “It’s wearable art, personal, unique, and full of meaning.”
Launching Seahorsegal Designs was only the beginning. Mo’s next leap was even bolder, creating her own television show. “Trusting myself enough to film The Situation with Mo was huge,” she admits. “I wanted to put my worldview into reality, one that celebrates joy, gratitude, and connection.”
Her show reflects her belief that social media and media in general can be used for good. “There’s so much negativity out there,” Mo says. “We have this amazing technology, but often it’s used to make people feel less-than. I want to change that, to remind people how worthy they are.”
Mo’s creative energy is contagious. Whether designing jewelry or cooking on camera, her goal remains the same: to make people feel connected and seen. “The creative process and connecting with others are what motivate me,” she says. “Sometimes I’ll stay up until the wee hours making pieces, or I’ll hand out hundreds of bracelets during the holidays. Seeing someone smile because of something I made, that’s priceless.”
Her community’s response reminds her of why she started. “The doormen at our old building still show me the bracelets they wear from my brand,” she says. “Those little connections, that’s what life is all about.”
Creating The Situation with Mo has deepened Mo’s understanding of collaboration and leadership. “It takes an incredible team,” she notes. “I might be in front of the camera, but everyone behind it makes me look good.” She credits her partnership with Nolan Williams and the production team at VMG Entertainment for bringing her vision to life.
Her show’s signature warmth comes naturally. “We’re unscripted, and that’s intentional,” Mo says. “What you see is me, authentic, joyful, and maybe a little goofy. I cook the food, tell my stories, and do my own hair and makeup. What you see is all real.”
To Mo, entrepreneurship isn’t just about building a business; it’s about building meaning. “We learn the most from challenges,” she says. “Overcoming obstacles shows you what you’re really made of. Success, for me, is raising a family, staying curious, and always giving my best.”
She’s quick to remind others that success isn’t defined by age or timing. “It’s never too late to try something new,” Mo says. “I taught myself jewelry design in my 40s, launched a brand in my 50s, started kickboxing in my late 50s, and filmed a show in my 60s. We can transform ourselves as often as we choose.”
Even with a busy schedule, Mo remains grounded through gratitude and her nightly “Mini Mo Vacations.” “After dinner, my husband David cleans up while I unwind in the bath, light candles, and watch an old horror movie,” she says. “It’s my little ritual of peace.”
Her outlook on life is summed up by a quote from Viktor Frankl she keeps by her laptop: “Our greatest freedom is to choose our attitude.” For Mo, that means choosing joy every single day.
Looking ahead, Mo hopes her work inspires others to find that same freedom. “My legacy,” she says, “is about empowering people to embrace who they are and to find beauty in the everyday. I want everyone to feel comfortable in their own skin and to believe they can still surprise themselves.”
