Did you know that 82% of global companies are either using or exploring the use of AI? Now that we’re in 2025, technological advancements are reshaping industries, redefining work, and breaking down barriers to human potential and growth. This transformation, described by serial entrepreneur-CEO Ben Lytle as the “New Reality,” presents exciting opportunities for business leaders ready to embrace change.
Lytle, who launched Anthem, Inc. (now Elevance Health) and ventures like Silver Sneakers, has spent decades navigating transformative periods in business. His “Potentialist” book series, including the latest release, “The Pursuit of Wisdom,” offers practical strategies for thriving in this dynamic landscape. Below, we break down actionable tips based on his insights for leaders and entrepreneurs preparing for the shifts ahead.
Rethink Growth Strategies in a Shrinking Workforce
One of the most significant challenges facing businesses today is the decline in the global population and the aging demographics in developed countries. With fewer consumers and a shrinking workforce, companies must address these shifts with innovative strategies.
Leaders need to adopt AI aggressively to drive productivity gains and offset the loss of institutional knowledge that comes with an aging workforce. AI can streamline processes, enhance decision-making, and fill gaps left by retiring employees. In addition, creating programs that attract and retain top talent, particularly older professionals nearing retirement, will be critical. These individuals often possess invaluable expertise and can serve as mentors to younger employees.
Beyond addressing workforce shortages, businesses must consider how to sustain growth in a world with fewer consumers. This requires rethinking traditional customer acquisition models and focusing on delivering value through innovation and efficiency. Anticipating these demographic changes and responding proactively will help companies maintain their competitive edge.
Redesign Offerings for a Democratized Market
Democratization—the process of making exclusive products and services available to everyone—is reshaping industries and redefining consumer expectations. Companies that fail to adapt risk losing relevance in an increasingly inclusive and connected market.
To stay ahead, businesses should redesign their offerings to prioritize personalization, seamless customer experiences, and instant access. Consumers today expect products and services tailored to their individual needs, and companies that can deliver on this expectation will set themselves apart.
Collaboration with customers is another crucial element of democratization. Businesses that involve their customers in creating and refining products will build stronger relationships and foster loyalty. Moreover, innovation should extend beyond the current offerings to explore what’s possible, pushing the boundaries of what consumers expect.
Foster a Culture That Embraces Rapid Change
The pace of change in today’s world is accelerating at an unprecedented rate. While this creates opportunities for growth and innovation, it also poses challenges, particularly for teams that struggle to adapt.
Leaders must actively identify “change enthusiasts” within their organizations—individuals who are eager to embrace new ideas and approaches—and empower them to lead by example. These pacesetters can drive momentum and encourage others to adapt.
At the same time, creating a supportive environment for those who are anxious or resistant to change is equally important. By addressing concerns and involving these individuals in the transition process, leaders can ensure that everyone contributes meaningfully. Fostering a culture that values adaptability and inclusion will enable businesses to navigate rapid transformations more effectively.
Reimagine the Workplace for Maximum Flexibility
Traditional workplace models are no longer sufficient for attracting and retaining top talent in a dynamic, modern business environment. Companies must embrace flexibility to remain competitive and foster productivity.
This means finding the right balance between remote work and in-office collaboration. Employees increasingly value the freedom to work from anywhere, but organizations must maintain strong cultural and team dynamics. Leaders should assess their workforce needs and design hybrid models that work for their specific industries.
Additionally, businesses must focus on accelerating their ability to adopt innovative capabilities. Building a workforce that can quickly pivot and adapt to new technologies and market demands is essential for long-term success.
Start Planning for the Future Today
Preparing for 2025 and beyond requires proactive planning and strategic action. Lytle recommends forming specialized teams to address the challenges posed by population shifts, democratization, rapid change, and workplace transformation. These teams can develop targeted solutions and ensure the organization stays ahead of the curve.
Smaller, innovative companies have a unique opportunity to partner with larger organizations, bringing fresh perspectives and solutions to these challenges. Collaboration across industries and company sizes will be a hallmark of success in the New Reality.
“Leaders should understand the changes ahead, explain them to stakeholders, and take action to stay ahead of the competitive curve,” Lytle advises. By embracing this moment of transformation, businesses can unlock new opportunities for growth and innovation.
