Go Fund Yourself Debuts on Cheddar TV in Prime-Time Premiere

By Spencer Hulse Spencer Hulse has been verified by Muck Rack's editorial team
Published on January 29, 2025

Go Fund Yourself, the groundbreaking new reality TV series that merges entertainment with investment, is set to make its highly anticipated debut on Cheddar TV on Thursday, January 30, at 7 PM ET. This show redefines the traditional business pitch format, allowing viewers to invest in cutting-edge startups in real-time just by tapping, clicking, or scanning.

With a concept that blends the high-stakes negotiations of Shark Tank with the real-world crowdfunding power of Kickstarter, Go Fund Yourself is giving everyday people a front-row seat to the future of business. Each episode features entrepreneurs presenting their companies to a panel of influential industry leaders who decide whether to invest. But in a first-of-its-kind twist, viewers at home can also take part, investing alongside the Titans to help bring these businesses to life.

Meet the Titans

Go Fund Yourself features a powerhouse lineup of business experts, investors, and thought leaders who will evaluate and invest in startups each week:

  • Rory J. Cutaia – Founder and CEO of NASDAQ-listed Verb Technology Company, creator of Go Fund Yourself and MARKET.live, and a leader in interactive video-based commerce.
  • David Meltzer – Chairman of the Napoleon Hill Institute, former CEO of Leigh Steinberg Sports & Entertainment, and a globally recognized entrepreneur and investor.
  • Jayson Waller – CEO of multiple multi-million-dollar companies, founder of BAM Consulting & CEO Coaching, TEDx speaker, and host of the Unleashed Podcast.
  • Special guest Titans from business, sports, and entertainment who will bring their expertise to the table each week.

These industry leaders will not only evaluate startup pitches but also provide insight, mentorship, and capital to the most promising entrepreneurs.

Broadcasting to Millions on Cheddar TV

With its exclusive distribution deal, Go Fund Yourself will air on Cheddar TV, a leading news and entertainment network that reaches over 40 million households across cable, satellite, and OTT platforms. The network’s live coverage from the New York Stock Exchange and extensive social media reach ensure that startups featured on the show gain unparalleled exposure.

Each of the 16 episodes will air three times per week, with a special season-ending marathon, maximizing visibility for both entrepreneurs and investors.

Episode 1: Two Startups Set to Disrupt Their Industries

The premiere episode will showcase two companies with game-changing ideas:

Elf Labs – AI-Powered Interactive Entertainment: Elf Labs is revolutionizing entertainment by bringing beloved characters to life using artificial intelligence. Their interactive toys and AR/VR experiences eliminate the need for headsets, creating a seamless and engaging way for children to interact with their favorite stories. The company is tapping into a multi-trillion-dollar market, and over 1,000 investors have already joined their journey.

OGI Coffee – The Future of Convenient, High-Quality Coffee: OGI Coffee introduces a new way to enjoy coffee with barista-style, single-serve concentrates infused with wild-harvest Chaga mushrooms. Designed for convenience, these concentrated coffee servings can be used in beverages, smoothies, desserts, and cocktails, eliminating the need for brewing while maintaining a premium taste.

An Investment Experience Like No Other

Go Fund Yourself offers entrepreneurs direct access to millions of potential investors while giving viewers an unprecedented opportunity to invest in the next wave of successful startups. The show combines high-energy entertainment with expert business insights, making it a must-watch for anyone interested in business, innovation, or investment.

How to Get Involved

Entrepreneurs looking for funding and national exposure can apply to be featured on an upcoming episode. Go Fund Yourself is actively seeking innovative businesses with high-growth potential.

The series premieres on Thursday, January 30, at 7 PM ET on Cheddar TV. Watch, invest, and be part of the future of business. Apply now.

By Spencer Hulse Spencer Hulse has been verified by Muck Rack's editorial team

Spencer Hulse is the Editorial Director at Grit Daily. He is responsible for overseeing other editors and writers, day-to-day operations, and covering breaking news.

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