If you think most pitch shows follow a predictable script — founder walks on stage, slides appear, investors squint thoughtfully — then you haven’t watched Go Fund Yourself.
The show, created by entrepreneur and tech visionary Rory Cutaia, flips the traditional pitch format on its head. Yes, there are experienced investors on stage. Yes, founders present their ideas. But here’s the twist: the audience watching at home can invest too.
It’s part entertainment, part entrepreneurship, and part financial democracy — a mashup of startup storytelling and real-world opportunity.
Episode 17, airing March 12, delivers exactly the kind of unexpected mix the show has become known for: one founder inspired by life’s most emotional moments, and another tackling one of the planet’s biggest environmental headaches.
And in true Go Fund Yourself fashion, both companies leave viewers thinking: Wait… why didn’t someone do this sooner?
Honoring Life’s “Dash”
DASH Memories Inc. begins with a simple but powerful idea.
Founder David — a retired Los Angeles firefighter and single father — spent decades witnessing life’s most difficult moments. Through his work, he saw how families often struggle to properly honor the people they’ve lost.
The inspiration behind DASH comes from a concept many people recognize: the “dash” on a headstone — the small line between birth and death that represents an entire life lived.
David built DASH to help families celebrate that dash.
The platform is a B2B2C print-on-demand system designed for funeral homes, allowing them to quickly create meaningful memorial products for families. Instead of generic remembrance items, loved ones can produce customized tributes that capture personality, stories, and memories.
It’s a business rooted in emotion — but also in practicality. Funeral homes gain a modern digital platform while families gain a more meaningful way to celebrate life.
In a space that rarely sees innovation, DASH feels refreshingly human.
Learn more about DASH here.
Turning Tire Waste Into Opportunity
Then the show shifts gears — literally.
PowerLink Digital Partners enters the stage with a mission that sounds almost impossible at first: turn one of the world’s biggest pollution problems into a profitable business.
Every year, more than 1.5 billion tires are produced worldwide, and over 17 million tons are discarded. Many end up in landfills or illegal dumping sites where they slowly release toxins, methane, and microplastics.
Inside those tires, however, are valuable materials waiting to be reclaimed.
PowerLink’s patented Digestion System processes tires at lower temperatures, extracting significantly more usable materials than traditional recycling methods. The result?
A surprising collection of valuable outputs:
- High-carbon steel used in construction and manufacturing
- Liquid rubber composites for asphalt and flooring
- Hydrocarbon chains refined into low-carbon diesel
- Propane and other reusable gases
In other words, the same object sitting in junkyards across the globe could become fuel, infrastructure materials, and industrial resources.
Environmental challenge meets revenue opportunity — the kind of problem-solving that makes investors lean forward in their chairs.
Learn more at PowerLink.
The Titans Behind the Table
Part of what makes Go Fund Yourself different is the guidance founders receive from seasoned entrepreneurs who’ve built real companies and brands.
This episode features insights from business leaders, including:
- Creator and host Rory Cutaia, whose own entrepreneurial track record includes building and selling tech ventures for hundreds of millions of dollars
- Jayson Waller, a successful entrepreneur known for scaling high-growth companies
- David Meltzer, investor, sports executive, and globally recognized business mentor
Together, they don’t just critique pitches — they mentor founders in real time.
The result feels less like a panel of sharks and more like a masterclass in entrepreneurship unfolding live on stage.
The Audience Isn’t Just Watching
The most unusual element of Go Fund Yourself is the one that turns viewers into participants.
After the pitch and mentorship segments, the audience can choose to invest in the companies they believe in. It’s a model that opens the startup world to everyday people who normally wouldn’t have access to early-stage opportunities.
For founders, that means something powerful: validation not just from investors on stage, but from a crowd of potential supporters around the world.
For viewers, it means watching a startup pitch might actually turn into owning a piece of the future.
Want to Pitch Your Idea?
If you’ve ever watched a pitch show and thought I could do that, this might be your chance.
Entrepreneurs with bold ideas can apply to appear on the show and pitch directly to mentors, investors, and a live audience.
Apply to be on Go Fund Yourself here.
Because sometimes the next big idea isn’t hiding in Silicon Valley.
Sometimes it’s on a stage — waiting for someone brave enough to say:
Go fund yourself.
