Anam Lahkani and Eve Halimi co-founded the New York-based company Alinea with the aim of making investments more accessible to women and Gen-Zers. Y Combinator, Goodwater, Harvard, Kima Ventures, Dragon Capital, in addition to the other investors Jonathan Cherki and Philippe Suchet invested $2.1 million in Alinea.
The money Alinea has raised will help the company implement design and software engineering best practices and expand its engineering team.
In recent times, investing has become more popular and it seems to gradually become a profession or hobby. One of the biggest concerns investors face is deciding what to invest in. Investing in stocks is not easy because it forces investors to take on a lot of risk.
Alinea helps investors settle in by providing small insights including C-Suite, which shows how a company makes money and score impact. Alinea’s stacks and stock packs represent a specific theme or strategy.
They allow an investor to own between 30 and 9,000 companies and diversify portfolios with a single asset. With Alinea, people can easily invest in what they think is important.
Obviously, making an initial investment in the equity market can be challenging. Alinea has an introduction process with instructions to help newbies get through the first stages of making investments.
Specifically, new users who don’t know where to start will be instructed to invest in market stacks.
In addition, they will be guided partially via the company’s app. That’s where users can choose from a list of markets, typically Global Markets, Mid Cap Companies, Small Cap Companies, Top 500 companies or US Stock Markets.
In addition, the stacks are also organized by topic and industry, such as Cannabis, Clean Energy, Women Leaders or Empowering Minorities. Today, financial influencers or “finfluencers” are appearing in more and more places.
Conversations and the sharing of experiences by “finfluencers” help Alinea to connect with a demographic that is underserved by traditional investment companies. Alinea will help ensure a neutral, positive mental state and help new investors make responsible decisions.
