Enhancing Customer Support with Helpdesk Apps: Insights from Support Leaders

By Greg Grzesiak Greg Grzesiak has been verified by Muck Rack's editorial team
Published on January 26, 2025

Discover the transformative power of helpdesk apps as told by those at the forefront of customer support. This article unveils a curated collection of expert strategies to elevate your service game. Dive into the wisdom of support leaders and leverage their experience to centralize, streamline, and enhance your customer interactions.

  • Centralize Customer Interactions with Zendesk
  • Streamline Workflows with HaloPSA
  • Boost Client Engagement with Intercom
  • Collaborate Effectively with Freshdesk
  • Enhance Communication with ServiceTitan
  • Optimize Support with Zoho Desk
  • Track Client Interactions with HubSpot
  • Automate Tasks with Stora

Centralize Customer Interactions with Zendesk

One of the most impactful tools we’ve integrated into our operations is Zendesk. It has truly transformed how we manage and deliver customer support. Before adopting Zendesk, our team often struggled with scattered communication channels, leading to delays in response times and a lack of cohesion in tracking and resolving tickets. This wasn’t just frustrating for the team but also for our customers, who expected quicker and more streamlined support.

With Zendesk, we were able to centralize all customer interactions, whether they came from email, chat, or social media, into one unified platform. This allowed our team to prioritize, assign, and resolve issues far more efficiently. For example, their automated ticketing system meant that incoming requests could be categorized and routed to the right agent or department instantly, saving time and ensuring that no customer query fell through the cracks.

One specific instance that stands out is during a product rollout where we anticipated a high volume of support inquiries. The platform’s analytics helped us identify peak hours and common customer issues in real-time, allowing us to staff accordingly and prepare preemptive responses for recurring problems. The result? We reduced our average response time by 40% and saw a noticeable improvement in customer satisfaction scores.

The simplicity of Zendesk for our agents, combined with its robust analytics and automation, created a more seamless and productive workflow. It’s not just about resolving issues faster; it’s about empowering the team to provide a more personalized and efficient customer experience. That change has had a lasting positive impact on both our operations and customer relationships.

Vishal ShahVishal Shah
Sr. Technical Consultant, WPWeb Infotech


Streamline Workflows with HaloPSA

Implementing HaloPSA has transformed our customer service operations, enhancing efficiency, collaboration, and customer satisfaction. This comprehensive helpdesk tool addresses key challenges by streamlining workflows and empowering both our team and customers.

Key Features and Impact:

  • Centralized Ticketing System – HaloPSA ensures all tickets are tracked, categorized, and routed automatically, reducing response times by 30%. For example, automated workflows for onboarding-related queries eliminated delays, creating smoother customer experiences.
  • Improved Team Collaboration – Complex issues are resolved faster through internal notes and task delegation. This improved technical escalations, cutting resolution times by 20%.
  • Customer Empowerment with Self-Service – HaloPSA’s self-service portal and knowledge base reduced repetitive queries, leading to a 15% drop in ticket volume within three months.
  • Data-Driven Insights – Reporting tools provide actionable insights into team performance and customer satisfaction. Leveraging CSAT trends, we implemented targeted improvements that boosted satisfaction by 10%.

Overall Benefits:

  • Faster ticket responses and streamlined workflows.
  • Improved collaboration for complex issue resolution.
  • Customer self-service options reduce agent workload.
  • Data-driven refinements, increasing customer satisfaction.

HaloPSA is a cornerstone of our customer service strategy, driving operational efficiency and exceptional customer experiences. For teams seeking to optimize support operations, HaloPSA offers the tools to achieve measurable results.

Adrian GhiraAdrian Ghira
Managing Partner & CEO, GAM Tech


Boost Client Engagement with Intercom

For us, Intercom has been a valuable tool for improving client communication across all practice areas. We use it to provide live chat support on our website, which has increased our client engagement significantly. One specific way it’s helped is by allowing prospective clients to get answers to basic legal questions before booking a consultation. Our support team can handle initial inquiries directly through Intercom, which frees up our lawyers to focus on active cases. This immediate interaction builds trust with potential clients and has resulted in a noticeable increase in conversions from website visitors to paying clients.

Andrew HopeAndrew Hope
Attorney & Founder, Hope Law Firm


Collaborate Effectively with Freshdesk

Our team tried many different apps, but Freshdesk worked best for us. This program combines versatility and accessibility, which literally saved our business in the beginning. The most useful feature for us was the collaborative ticketing system. We work remotely and have many departments that are always connected, even if not directly. This feature helps the whole team to work harmoniously without confusion and endless emails and messages.

We had a serious problem with billing and technical support. Freshdesk helped us share internal notes in the ticket and update tasks in real time so that people from different departments did not have to ask customers about the same issue again. This saved us from losing customer loyalty.

I would also like to mention the self-service portal. We put our own knowledge base there, which is used not only by customers, but also by employees. It saves us a lot of time. I really recommend Freshdesk because of my own experience and its easy integration with other applications. This option is practical and ideal for companies that are just starting out.

Alina SamchenkoAlina Samchenko
COO, Content Manager, Hire Developers Biz


Enhance Communication with ServiceTitan

We started using ServiceTitan’s customer support tools, and it has completely changed how we handle customer inquiries. Before, we relied heavily on phone calls and manual scheduling, which sometimes led to missed messages or double bookings. Now, with the help desk feature, we can centralize all customer communication and track every service request from start to finish. For example, if a customer has a follow-up question after a job, the system alerts us so we can respond right away. This has not only improved efficiency but has also boosted customer satisfaction, as clients feel like we’re always available and attentive to their needs.

Dustin SmithDustin Smith
Founder & CEO, Smith’s Plumbing Services


Optimize Support with Zoho Desk

The best app for our team was Zoho Desk. It has multi-channel support, which allows us to easily manage emails, support requests, and even social media messages.

Zoho also has a special AI assistant, Zia, that analyzes tickets and even suggests solutions to the team. This speeds up work with customers. We use this assistant to handle recurring subscription requests for our program, and it has increased the response rate by 30%.

I also want to mention the detailed analytics. It’s hard to surprise us now, but this application tracks ticket trends and identifies recurring problem areas so we can focus on them.

I recommend Zoho if you need a cost-effective solution with a comfortable interface and transparent, reliable management. I see a future for this program that will only continue to develop and improve its features.

Oksana MizinaOksana Mizina
Head of Operations, My Passion


Track Client Interactions with HubSpot

We’ve seen tremendous success using HubSpot’s Service Hub as a helpdesk tool for client interactions. Personal injury cases often involve a lot of moving parts—medical records, insurance adjusters, court filings—and clients want to be kept in the loop at every step. HubSpot allows us to track every client communication in one place, set reminders for follow-ups, and automate updates to keep clients informed. One example is when a client calls to ask for a case update. Our team can quickly pull up all relevant information in HubSpot, giving the client a detailed response in real-time. This has helped build trust and improve overall client satisfaction.

Joshua FrachtmanJoshua Frachtman
Attorney, Partner, Zimmerman & Frachtman


Automate Tasks with Stora

We use Stora, a specialized self-storage management software, to enhance our customer service operations. Stora centralizes all customer interactions and bookings, making it easy for our team to manage inquiries, payments, and reservations efficiently.

For example, during a busy summer season with increased student storage needs, Stora’s automated workflows helped streamline the booking process. Customers could reserve units, set up payments, and receive confirmations online without delays. This reduced manual input for our team, allowing them to focus on personalized support for more complex inquiries.

By automating routine tasks and providing real-time updates, Stora has improved our response times and made the overall customer experience smoother and more convenient. It has been a game changer for both our team’s efficiency and customer satisfaction.

Alex SteinAlex Stein
Founder, Storagehub

By Greg Grzesiak Greg Grzesiak has been verified by Muck Rack's editorial team

Greg Grzesiak is an Entrepreneur-In-Residence and Columnist at Grit Daily. As CEO of Grzesiak Growth LLC, Greg dedicates his time to helping CEOs influencers and entrepreneurs make the appearances that will grow their following in their reach globally. Over the years he has built strong partnerships with high profile educators and influencers in Youtube and traditional finance space. Greg is a University of Florida graduate with years of experience in marketing and journalism.

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