Non-Fungible Tokens (NFT) took the world by storm in 2021, going from an underground technology known by a few to being used by the masses, being heavily featured in events such as Miami Art Week.
Grit Daily and Token Society brought together Braunwyn Windham-Burke (Real Housewives of OC), Victoria Brito (Sneakerhead), and Adam Cohen Aslatei (S’More Date) to discuss why NFTs can’t be ignored by content creators. In a frank conversation with GD’s own Jordan French, these star creators shared their experiences with their careers, followers, monetization efforts, and how NFTs are changing all of them.
With NFTs becoming increasingly relevant in popular culture and new platforms making it easier for any individual to mint and distribute their own NFTs directly to their followers, removing record labels and other middlemen from the equation. So far, NFTs have made headlines when associated with names like Beeple and Pak, personalities like Snoop Dogg and Jack Dorsey, or organizations like Time Magazine and Nike.
This coming year promises to democratize NFTs, bringing a new era for content creators to generate content and interact with their fans, as well as to better monetize the content they create. Victoria Brito used musicians as an example by saying:
“NFTs for musicians is perfect because we are cutting out the middleman, i.e a record label, and all the excess amount of money that the label spends on an artist, which technically the artist has to pay back.”
Victoria, who is also a dancer, model, and designer in addition to being a sneakerhead, has over 1.8 million followers on Instagram and shared his struggles to generate income. When asked about how NFTs should be thought of by creators to succeed, she said:
“If you fake it, it’s not going to work. If you’re organic to yourself that’s half the battle in any kind of nft. As long as you’re authentic to yourself, you know your product, and you know yourself, you’re fine. If you are just focused on ‘I want to sell X amount of that NFT´… it’s never going to work.”
Braunwyn and Adam also contributed with important insights on the benefits and potential that NFTs represent for the creator economy, which go beyond monetization and the world of digital art. The entirety of the panel is available via Grit Daily’s YouTube channel and is sure to provide important insights to anyone looking to take advantage of NFTs to reach their audience in 2022.