Kim L. McIver’s passion for cosmetics has blossomed into a successful career. McIver, chief executive officer of Sugarlash PRO, has successfully transformed the lash industry through her innovative approach to product development, education, and industry leadership. Since assuming her current role in 2023, she has managed the academy partnership program with a fully remote staff, conducting meetings and adopting a flexible approach to leadership. She and her team have made significant strides in the beauty industry, particularly eyelash extensions. Her expertise in eyelash extensions is widely recognized.
Most recently, McIver oversaw the launch of Sugarlash PRO’s Lash Growth Serum, a product designed to strengthen and nourish both lashes and brows. Developed in collaboration with renowned master lash artist Shigeru, the all-natural formula combines lash-loving, keratin-building amino acids that encourage fuller, longer growth. The serum is free from parabens, sulfates, and harsh chemicals, making it safe for lash extensions and daily use.
McIver’s career journey is marked by progressive roles highlighting her dedication and versatility. Before being named the chief executive officer, she served as Sugerlash PRO’s academy director from 2018 to 2019. Subsequently, she served as the president between 2019 and 2022, where she played a pivotal role in expanding the company’s reach through an innovative training program.
Among other noteworthy roles, McIver was the president and the director of sales and purchasing at Khaos Collective in 2022. She was the director of digital school technical design at Digital School Technical Design College from 2016 to 2017 and the Northern Alberta admissions manager at the Academy of Learning College in 2016.
Moreover, McIver gained valuable experience as a sales representative for Modern Beauty Supplies between 2014 and 2016 and as the division director of business development at the EvelineCharles International Academy from 2008 to 2014.
McIver has been featured in several publications for her contributions to the beauty industry. Her dedication to her team has been instrumental in her success. She emphasizes growth over financial gain and derives satisfaction from witnessing others’ progress and contentment. Her role in developing cutting-edge lash products has set new industry benchmarks and elevated the overall quality of lash services.
Throughout her career, McIver’s professional focus remains on nurturing the development of her young staff members while envisioning the expansion of Sugarlash PRO into other countries with a growing demand for eyelash products.
